HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS
Anyone wanting or needing to build a fast source of income should
definitely consider establishing a mailing list rental business.
All it takes to get started is your time, and once you're
organized, you can easily parlay this business into a $100,000 a
year income.
The first thing of course, is the compiling of names for your
mailing lists. This is done simply by noting or listing on 3 by 5
index cards the names/addresses on all incoming mail. Arrange
these in zip code and alphabetical order, and you're almost ready
for business.
To build your list of names simply run an advertisement in as
many of the mail order publications as you can afford, offering
free list of 100 mail order buyers for a self-addressed and
stamped envelope. And again, as you get these responses to your
ad, list their names/addresses in your card file system, and file
them alphabetically with your other cards.
Another way to build your list of names fast is to run a short
classified type advertisement offering a free report of some sort
of money-making idea, in exchange for a self-addressed, and
stamped envelope. As you do with all of your other incoming mail,
list the names/addresses on your index cards and file them with
the other cards.
When you've got a thousand names in your file, the next thing is
to purchase a box of self-adhesive or peel and stick labels, and
type your names/address onto these sheets of labels. Typing 31
sheets--33 labels to a sheet will give you 1,023 names on 31
sheets of labels. Take the sheets of labels to your nearest
photo-copy shop; copy them onto plain paper masters and you're
ready for business.
Meanwhile, be sure to file your plain paper masters and hold
them/guard them with your life. You can send out the labels you
typed on to your first customer.
Look thru all the publications offering advertising space for
mail order operators--clip out and study those advertisements
offering mailing lists--and from these, make up or have made up
for you, a similar ad.
You should be offering your lists for a one-time a $5 per 100
names; $20 for 500 names; and $40 for 1,000 names.
Check with your paper sources for best wholesale prices on reams
of plain paper, gummed labels, and the peel & stick kind. At the
same time, explain what you're about to do with the owner or
operator of your local copy shop, and arrange a deal where by you
can copy your names at reduced prices, so long as you provide
your own paper.
Then, when your orders start coming in--you simply take your
"master mailing lists" to the copy shop, copy them unto plain
paper, gummed or peel & stick labels, and send them out to your
customers. Basically, we suggest that you do all your copying
once a week, package all your orders, for that week, and drop
them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same
time pull in a lot of new names of people who are interested in
mail order, by writing and submitting articles to the various
mail order publications. If you arrange such a deal with a
publisher, run your mailing list ad, and tag your articles with
something such as: For more information or if you have a
particular questions, write to met at...
It would also be a good idea to check out your own capabilities
of producing and mailing out a mail order ad sheet--just a
one-page flyer with 3-columns of ads on one side and a full page
advertisement of some program or product you're promoting on the
other side. The, with such an ad sheet, you contact all the mail
order publishers and offer to run their ad in your publication in
they'll run yours in their publication.
Whenever you're selling a new name/address to your card file,
always mark on the card whether or not you received any kind of
orders from that person. You should also number your mailing
lists--mark "01" on the cards of the first 1,000 names you type
onto your masters, "02" on the next thousand and so on until you
retire or sell your business.
Finally, when you've accumulated 5,000 or more names in your card
file. (incidentally, you can easily store your 3x5 cards in old
number 6 envelope boxes or even shoe boxes. Whenever you're out
shopping, simply ask the store manager or owners if they have any
such boxes that they can give you.)
Anyway, as I was saying, once you've got 5,000 names on file, you
can begin contacting some of the national list brokers and
setting up arrangements for them to a broker or rent your list
for you. Usually, they get 20% of the rental fee each time they
rent your list--a small price to pay when you understand that
these people can rent your list to 50 to 100 times per year. They
do all the advertising and selling for you with your only
responsibility being to work out arrangements to get the lists to
the rental customers.
THE END OF THIS REPORT
Friday, January 8, 2010
THE DO'S AND DON'T'S OF PROFITABLE MAIL ORDER ADS
Regardless of how you look at it, the most important aspect of
any successful mail order business is its advertising. In fact,
mail order success is wholly dependent, and even predicated upon
good advertising.
First of all, you've got to have a dynamic, spectacular ad that
attracts the eye and grabs the interest of the people you're
trying to sell to. Thus, unless your ad really "jumps out" at the
reader, your sales won't live up to expectations, and your ad
money will be wasted.
The eye-catching appeal of your ad must start with the headline.
Use the headline to very quickly create a picture in the minds of
the reader--a vision of all their problems being solved, and
attainment of the kind of happiness they seek. If your headline
fails to catch the attention of your prospect, you cannot hope to
capture him with the remaining of the ad, because it will go
unread! So in writing your advertisement for just a little while,
so you must quickly interest him in your offer, show him how he
can get what he wants, and then cause him to send immediately for
your "solution" to his problems. Your copy must exude enthusiasm,
excitement, and a positive attitude. Don't be afraid to use a
hard-sell approach! Say what you feel and believe about your
offer. And use common, "everyday," but correct English.
Even so, you can and must remember to be honest. Don't exaggerate
or make claims you can't back up. Never make promises you cannot
or don't expect, to keep. To do so could get you in trouble with
the Federal Trade and Fair Practices people.
Stress the benefits of your product or service. Explain to your
reader how owning a copy of your book (for instance), or
receiving your services will make his life richer, happier, and
more abundant. Don't get involved in detailing all the money
you've spent developing the product or researching the
information you're selling, or you're selling, or your
credentials for offering it. Stress the "sizzle" and the value of
ownership.
It is important to involve th reader as often as possible through
the use of the word "you." Write your copy just as if you were
speaking to and attempting to sell just ONE person. Don't let
your ad sound as a speaker at a podium addressing a huge stadium
filled with people, but as if there were just one individual
"listening."
And don't try to be overly clever, brilliant or humerus in your
advertising. Keep your copy simple, to the point, and on target
toward selling your prospect the product or service because of
its benefits. In other words, keep it simple, but clear; at all
costs, you don't want to confuse the reader. Just tell him
exactly what he'll get for his money; the benefits he'll receive;
how to go about ordering it. You don't have to get too friendly.
In fact, becoming "folksy," and don't use slang expressions.
In writing an ad, think of yourself as a door-to-door
salesperson. You have to get the attention of the prospect
quickly, interest him in the product you're selling, create a
desire to enjoy its benefits, and you can then close the sale.
Copywriting, whether for a display ad, classified ad, sales
letter or brochure, is a learned skill. It is one anyone can
master with a bit of study, practice, and perhaps some
professional guidance.
Your first move, then, is to study your competition, recognize
how they are selling their wares. Practice rewriting their ads
from a different point of view or from a different sales angle.
Keep a file of ads you've clipped from different publications in
a file of ad writing ideas. But don't copy anyone else's work;
just use the ad material of others to stimulate your own
creativeness.
Some of the "unknown facts" about advertising--and ad writing in
particular--tell us that you cannot ask for more than $3 in a
short classified type ad. Generally speaking, a $5 item will take
at least a one-inch display ad. If you're trying to sell a $10
item, you'll need at least a quarter page--perhaps even a half
page of copy--and $15 to $20 items require a full page. If you
are selling a really big ticket item (costing $50 or more) you'll
need a four-page sales letter, a brochure, separate order coupon,
and return reply envelope.
If you're making offers via direct mail, best to get into the
postal system with it on Sunday, Monday or Tuesday, to be sure it
does not arrive on Monday, the first and busiest day of the week.
And again, unless you're promoting a big ticket item, the quality
or color of your paper won't have any great effect on the
response you'll get, but the quality of your PRINTING definitely
will, so bear this in mind when you place your printing order.
One final point to remember: The summer months when people are
most apt to be away on vacation are usually not good months for
direct mail. But they ARE good for opportunity and advertisements
in publications often found in vacation areas, and in motels and
hotels.
Again, it cannot be stresses too much or often: Success in mail
order does, indeed, depend upon advertising, and as with anything
else, quality pays off in the long run. Read this report again;
study it; let it sink in. Then apply the principles outlined in
it. They have worked for others, and THEY CAN WORK FOR YOU!
Regardless of how you look at it, the most important aspect of
any successful mail order business is its advertising. In fact,
mail order success is wholly dependent, and even predicated upon
good advertising.
First of all, you've got to have a dynamic, spectacular ad that
attracts the eye and grabs the interest of the people you're
trying to sell to. Thus, unless your ad really "jumps out" at the
reader, your sales won't live up to expectations, and your ad
money will be wasted.
The eye-catching appeal of your ad must start with the headline.
Use the headline to very quickly create a picture in the minds of
the reader--a vision of all their problems being solved, and
attainment of the kind of happiness they seek. If your headline
fails to catch the attention of your prospect, you cannot hope to
capture him with the remaining of the ad, because it will go
unread! So in writing your advertisement for just a little while,
so you must quickly interest him in your offer, show him how he
can get what he wants, and then cause him to send immediately for
your "solution" to his problems. Your copy must exude enthusiasm,
excitement, and a positive attitude. Don't be afraid to use a
hard-sell approach! Say what you feel and believe about your
offer. And use common, "everyday," but correct English.
Even so, you can and must remember to be honest. Don't exaggerate
or make claims you can't back up. Never make promises you cannot
or don't expect, to keep. To do so could get you in trouble with
the Federal Trade and Fair Practices people.
Stress the benefits of your product or service. Explain to your
reader how owning a copy of your book (for instance), or
receiving your services will make his life richer, happier, and
more abundant. Don't get involved in detailing all the money
you've spent developing the product or researching the
information you're selling, or you're selling, or your
credentials for offering it. Stress the "sizzle" and the value of
ownership.
It is important to involve th reader as often as possible through
the use of the word "you." Write your copy just as if you were
speaking to and attempting to sell just ONE person. Don't let
your ad sound as a speaker at a podium addressing a huge stadium
filled with people, but as if there were just one individual
"listening."
And don't try to be overly clever, brilliant or humerus in your
advertising. Keep your copy simple, to the point, and on target
toward selling your prospect the product or service because of
its benefits. In other words, keep it simple, but clear; at all
costs, you don't want to confuse the reader. Just tell him
exactly what he'll get for his money; the benefits he'll receive;
how to go about ordering it. You don't have to get too friendly.
In fact, becoming "folksy," and don't use slang expressions.
In writing an ad, think of yourself as a door-to-door
salesperson. You have to get the attention of the prospect
quickly, interest him in the product you're selling, create a
desire to enjoy its benefits, and you can then close the sale.
Copywriting, whether for a display ad, classified ad, sales
letter or brochure, is a learned skill. It is one anyone can
master with a bit of study, practice, and perhaps some
professional guidance.
Your first move, then, is to study your competition, recognize
how they are selling their wares. Practice rewriting their ads
from a different point of view or from a different sales angle.
Keep a file of ads you've clipped from different publications in
a file of ad writing ideas. But don't copy anyone else's work;
just use the ad material of others to stimulate your own
creativeness.
Some of the "unknown facts" about advertising--and ad writing in
particular--tell us that you cannot ask for more than $3 in a
short classified type ad. Generally speaking, a $5 item will take
at least a one-inch display ad. If you're trying to sell a $10
item, you'll need at least a quarter page--perhaps even a half
page of copy--and $15 to $20 items require a full page. If you
are selling a really big ticket item (costing $50 or more) you'll
need a four-page sales letter, a brochure, separate order coupon,
and return reply envelope.
If you're making offers via direct mail, best to get into the
postal system with it on Sunday, Monday or Tuesday, to be sure it
does not arrive on Monday, the first and busiest day of the week.
And again, unless you're promoting a big ticket item, the quality
or color of your paper won't have any great effect on the
response you'll get, but the quality of your PRINTING definitely
will, so bear this in mind when you place your printing order.
One final point to remember: The summer months when people are
most apt to be away on vacation are usually not good months for
direct mail. But they ARE good for opportunity and advertisements
in publications often found in vacation areas, and in motels and
hotels.
Again, it cannot be stresses too much or often: Success in mail
order does, indeed, depend upon advertising, and as with anything
else, quality pays off in the long run. Read this report again;
study it; let it sink in. Then apply the principles outlined in
it. They have worked for others, and THEY CAN WORK FOR YOU!
HOW TO WRITE PROFITABLE CLASSIFIED ADS
Everybody wants to make more money... In fact, most people would
like to hit upon something that makes them fabulously rich! And
seemingly, one of the easiest roads to the fulfillment of these
dreams of wealth, is mail order or within the professional
circles of the business, direct mail selling...
The only thing is, hardly anyone gives much real thought to the
basic ingredient of selling by mail--the writing of profitable
classified ads. If your mail order business is to succeed, then
you must acquire the expertise of writing classified ads that
sell your product or services!
So what makes a classified ad good or bad? First of all, it must
appeal to the reader, and as such, it must say exactly what you
want it to say. Secondly, it has to say what it says in the least
possible number of words in order to keep your operating costs
within your budget. And thirdly, it has to produce the desired
results whether inquiries or sales.
Grabbing the reader's attention is your first objective. You must
assume the reader is "scanning" the page on which your ad appears
in the company of two or three hundred classified ads. Therefore,
there has to be something about your ad that causes him to stop
scanning and look at yours! So, the first two or three words of
your ad are the utmost importance and deserve your careful
consideration. Most surveys show that words or like this. MAKE
BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $1.00
These are the ingredients of any good classified
ad---Attention--Interest--Desire--Action...Without these four
ingredients skillfully integrated into your ad, chances are your
ad will just "lie there" and not do anything but cost you money.
What we've just shown you is the basic classified ad. Although
such an ad could be placed in any leading publication and would
pull a good response, it's known as a "blind ad" and would pull
inquiries and responses from a whole spectrum of people reading
the publication in which it appeared. In other words, from as
many "time wasters" as from bona fide buyers.
So let's try to give you an example of the kind of classified ad
might want to use, say to sell a report such as this one...Using
all the rules of basic advertising copywriting, and saying
exactly what out product is, our ad reads:
MONEY-MAKER'S SECRETS! How to Write winning
classified ads. Simple & easy to learn-should
double or triple your responses. Rush $1 to
ABC Sales, 10 Main, Anytown, TX 75001.
The point we're making is 1) You've got to grab the reader's
attention...2) You've got to go "further stimulate" him with
something (catch-phrase) that makes him "desire" the product or
service...4) Demand that he act immediately...
There's no point in being tricky or clever. Just adhere to the
basics and your profits will increase accordingly. One of the
best ways of learning to write good classified ad is to study the
classifieds--try to figure out exactly what they're attempting to
sell--and then practice rewriting them according to the rules
we've just given you. Whenever you sit down to write a
classified, always write it all out--and then go back over it,
crossing out words, and refining your phraseology.
The final ingredient of your classified ad is of course, your
name & address to which the reader is to respond--where he's to
send his money or write for further information.
Generally speaking, readers respond more often to ads that
include a name than to those showing just initials or an the
number of words, or the amount of space your ad uses, the use of
some names in classified ads could become quite expensive. If we
were to ask our ad respondents to write to or send their money to
The Research Writers & Publishers Association, or our advertising
costs would be prohibitive. Thus we shorten our name Researchers
or Money-Makers. The point here is to think relative to the
placement costs of your ad, and to shorten excessively long
names.
The same holds true when listing your post office box number.
Shorten it to just plain Box 40, or in the case of a rural
delivery, shorten it to just RR1
The important thing is to know the rules of profitable classified
ad writing, and to follow them. Hold your costs in line.
Now you know the basics...the rest is up to you.
Everybody wants to make more money... In fact, most people would
like to hit upon something that makes them fabulously rich! And
seemingly, one of the easiest roads to the fulfillment of these
dreams of wealth, is mail order or within the professional
circles of the business, direct mail selling...
The only thing is, hardly anyone gives much real thought to the
basic ingredient of selling by mail--the writing of profitable
classified ads. If your mail order business is to succeed, then
you must acquire the expertise of writing classified ads that
sell your product or services!
So what makes a classified ad good or bad? First of all, it must
appeal to the reader, and as such, it must say exactly what you
want it to say. Secondly, it has to say what it says in the least
possible number of words in order to keep your operating costs
within your budget. And thirdly, it has to produce the desired
results whether inquiries or sales.
Grabbing the reader's attention is your first objective. You must
assume the reader is "scanning" the page on which your ad appears
in the company of two or three hundred classified ads. Therefore,
there has to be something about your ad that causes him to stop
scanning and look at yours! So, the first two or three words of
your ad are the utmost importance and deserve your careful
consideration. Most surveys show that words or like this. MAKE
BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $1.00
These are the ingredients of any good classified
ad---Attention--Interest--Desire--Action...Without these four
ingredients skillfully integrated into your ad, chances are your
ad will just "lie there" and not do anything but cost you money.
What we've just shown you is the basic classified ad. Although
such an ad could be placed in any leading publication and would
pull a good response, it's known as a "blind ad" and would pull
inquiries and responses from a whole spectrum of people reading
the publication in which it appeared. In other words, from as
many "time wasters" as from bona fide buyers.
So let's try to give you an example of the kind of classified ad
might want to use, say to sell a report such as this one...Using
all the rules of basic advertising copywriting, and saying
exactly what out product is, our ad reads:
MONEY-MAKER'S SECRETS! How to Write winning
classified ads. Simple & easy to learn-should
double or triple your responses. Rush $1 to
ABC Sales, 10 Main, Anytown, TX 75001.
The point we're making is 1) You've got to grab the reader's
attention...2) You've got to go "further stimulate" him with
something (catch-phrase) that makes him "desire" the product or
service...4) Demand that he act immediately...
There's no point in being tricky or clever. Just adhere to the
basics and your profits will increase accordingly. One of the
best ways of learning to write good classified ad is to study the
classifieds--try to figure out exactly what they're attempting to
sell--and then practice rewriting them according to the rules
we've just given you. Whenever you sit down to write a
classified, always write it all out--and then go back over it,
crossing out words, and refining your phraseology.
The final ingredient of your classified ad is of course, your
name & address to which the reader is to respond--where he's to
send his money or write for further information.
Generally speaking, readers respond more often to ads that
include a name than to those showing just initials or an the
number of words, or the amount of space your ad uses, the use of
some names in classified ads could become quite expensive. If we
were to ask our ad respondents to write to or send their money to
The Research Writers & Publishers Association, or our advertising
costs would be prohibitive. Thus we shorten our name Researchers
or Money-Makers. The point here is to think relative to the
placement costs of your ad, and to shorten excessively long
names.
The same holds true when listing your post office box number.
Shorten it to just plain Box 40, or in the case of a rural
delivery, shorten it to just RR1
The important thing is to know the rules of profitable classified
ad writing, and to follow them. Hold your costs in line.
Now you know the basics...the rest is up to you.
HOW TO DEVELOP A WORLDWIDE DISTRIBUTOR NETWORK
When you select a product, your choice should be based upon your
knowledge of how and to whom you're going to sell. You may have
the greatest bargain in the world, but it will be of no value to
you if you don't know who's going to buy it, or how you are going
to get the word out about it.
The first rule of achievement of a fortune is to produce or buy
your product for pennies and sell for dollars. So after
preliminary market research to determine who'll buy your product,
the next question to answer is: How munch will the majority of
this market be willing to pay for your product?
For the sake of our discussion, let's say that you've written a
"How TO" manual on how to make $100,000 a year compiling and
selling mailing lists. You check with a number of printers and
get a production cost of $1.50 per book in lots of 1,000. You
figure that with sharp advertising, you can "sell a million" of
these books at $10 per copy, but that advertising will cost you
$1.50 per book. Thus far, the basic cost of your book is $3 per
copy.
Even though you will probably be the one selling most of your
books, you must realize that it will take you an awfully long
time to move out a million copies of this book. It will keep you
busy 25 hours a day, 8 days a week to do it all by yourself. So
the thing to do is recruit as many other people as you can to
help do the selling. This means setting up a dealer distributor
network.
To do this, you must make it worthwhile for other people to sell
your product. You offer a percentage of the sales price to each
book they sell for you. Generally, this is about 50% for each
single copy sold; 60% when purchased in quantity lots of 25 to 99
copies; and 75% when purchased in lots of 100 copies or more. The
important thing is to shave your profits to a minimum when you
have other people doing the work for you.
Let's use, the, our example of a $10 book that costs you $1.50 to
produce in lots of 1,000. For people who buy from you in lots of
100 copies, you could cut your profit to $1 per book, sell it to
them for $2.50 per book, and let them do all the advertising, as
well as the selling. Don't offer more than 50% on single copy
dropship sales, because you'll have to furnish this type of
dealer with selling materials, and continue to do most of the
advertising yourself.
Setting up your distributor program will require advertising and
a sales kit for the sellers. Thus, you should make up a series of
"Dealers Wanted" ads and place them in as many different
publications as you can.
The national "opportunity" magazines are the best place to place
your advertising for dealers. Remember, the ad should be a call
for dealers, distributors and independent extra income seekers.
Do not try to sell your product in this ad. Use it only to enlist
or recruit people to sell for you. Remember too, the more you run
your dealers wanted ad, and the more different publications you
run it in, the more people you'll get to sell your product for
you. The easiest way to go is with "Dealers Wanted"
advertisements in as many worldwide publications as possible.
You'll lose your shirt attempting to recruit sales people via
direct mail, and you'll never make any headway with just a
"Dealers Wanted insert" in each book you sell. If you want sales
people, you must advertise for them.
To actually get these interested opportunity seekers to sell your
product for you, you'll need a dynamic sales letter and seller's
kit to send out in response to the replies to your advertising.
This kind of sales letter is usually four pages in length,
printed on 11 by 17 inch paper, to sell the prospect on the idea
of selling for you, use the amount of space and paper that's
necessary.
If you've written sales letter properly, that's all there is to
it. Some people charge an "up-front" dealer's registration fee.
We don't recommend this, for a number of reasons--mainly because
it immediately eliminates a great many people who might want to
least try to sell the product for you, but are not willing to
"pay" to sell for you.
Some sellers charge $1 to $5 for details and complete dealership
set-up to offset the cost of the initial seller's kit and
postage. This is what we recommend at the start. If you offer
your program for nothing, you'll get as many responses from
curiosity seekers and opportunity collectors as from bona fide
prospects.
If you charge for the dealership set-up, you should include a
sample of your product. For the more elaborate sales kits and
expensive products, most people ask for deposit, which is
refunded after a certain number of sales are made by the dealer.
Any charges more than $5 should not be mentioned in your "Dealers
Wanted" advertisements, but held over and fully explained in your
sales.
This is how you set up a dealer/distributor network: Get other
people to sell your product for you! You can, and should be
prepared from the start, before you place your first dealers
wanted ad, and proceed only as you can afford the advertising
costs from the profits of sales of your product.
It's simple, and it's easy, and, it can make your rich! You had
to have real interest to have ordered this report. We hope that
it has motivated you with the entrepreneurial spirit, and that
you act on it!
When you select a product, your choice should be based upon your
knowledge of how and to whom you're going to sell. You may have
the greatest bargain in the world, but it will be of no value to
you if you don't know who's going to buy it, or how you are going
to get the word out about it.
The first rule of achievement of a fortune is to produce or buy
your product for pennies and sell for dollars. So after
preliminary market research to determine who'll buy your product,
the next question to answer is: How munch will the majority of
this market be willing to pay for your product?
For the sake of our discussion, let's say that you've written a
"How TO" manual on how to make $100,000 a year compiling and
selling mailing lists. You check with a number of printers and
get a production cost of $1.50 per book in lots of 1,000. You
figure that with sharp advertising, you can "sell a million" of
these books at $10 per copy, but that advertising will cost you
$1.50 per book. Thus far, the basic cost of your book is $3 per
copy.
Even though you will probably be the one selling most of your
books, you must realize that it will take you an awfully long
time to move out a million copies of this book. It will keep you
busy 25 hours a day, 8 days a week to do it all by yourself. So
the thing to do is recruit as many other people as you can to
help do the selling. This means setting up a dealer distributor
network.
To do this, you must make it worthwhile for other people to sell
your product. You offer a percentage of the sales price to each
book they sell for you. Generally, this is about 50% for each
single copy sold; 60% when purchased in quantity lots of 25 to 99
copies; and 75% when purchased in lots of 100 copies or more. The
important thing is to shave your profits to a minimum when you
have other people doing the work for you.
Let's use, the, our example of a $10 book that costs you $1.50 to
produce in lots of 1,000. For people who buy from you in lots of
100 copies, you could cut your profit to $1 per book, sell it to
them for $2.50 per book, and let them do all the advertising, as
well as the selling. Don't offer more than 50% on single copy
dropship sales, because you'll have to furnish this type of
dealer with selling materials, and continue to do most of the
advertising yourself.
Setting up your distributor program will require advertising and
a sales kit for the sellers. Thus, you should make up a series of
"Dealers Wanted" ads and place them in as many different
publications as you can.
The national "opportunity" magazines are the best place to place
your advertising for dealers. Remember, the ad should be a call
for dealers, distributors and independent extra income seekers.
Do not try to sell your product in this ad. Use it only to enlist
or recruit people to sell for you. Remember too, the more you run
your dealers wanted ad, and the more different publications you
run it in, the more people you'll get to sell your product for
you. The easiest way to go is with "Dealers Wanted"
advertisements in as many worldwide publications as possible.
You'll lose your shirt attempting to recruit sales people via
direct mail, and you'll never make any headway with just a
"Dealers Wanted insert" in each book you sell. If you want sales
people, you must advertise for them.
To actually get these interested opportunity seekers to sell your
product for you, you'll need a dynamic sales letter and seller's
kit to send out in response to the replies to your advertising.
This kind of sales letter is usually four pages in length,
printed on 11 by 17 inch paper, to sell the prospect on the idea
of selling for you, use the amount of space and paper that's
necessary.
If you've written sales letter properly, that's all there is to
it. Some people charge an "up-front" dealer's registration fee.
We don't recommend this, for a number of reasons--mainly because
it immediately eliminates a great many people who might want to
least try to sell the product for you, but are not willing to
"pay" to sell for you.
Some sellers charge $1 to $5 for details and complete dealership
set-up to offset the cost of the initial seller's kit and
postage. This is what we recommend at the start. If you offer
your program for nothing, you'll get as many responses from
curiosity seekers and opportunity collectors as from bona fide
prospects.
If you charge for the dealership set-up, you should include a
sample of your product. For the more elaborate sales kits and
expensive products, most people ask for deposit, which is
refunded after a certain number of sales are made by the dealer.
Any charges more than $5 should not be mentioned in your "Dealers
Wanted" advertisements, but held over and fully explained in your
sales.
This is how you set up a dealer/distributor network: Get other
people to sell your product for you! You can, and should be
prepared from the start, before you place your first dealers
wanted ad, and proceed only as you can afford the advertising
costs from the profits of sales of your product.
It's simple, and it's easy, and, it can make your rich! You had
to have real interest to have ordered this report. We hope that
it has motivated you with the entrepreneurial spirit, and that
you act on it!
MONEY-MAKER'S SECRETS TO RENTING PROFITABLE MAILING LISTS
As an entrepreneur involved in selling and/or promotion of
something by Direct Mail, you should already know that most
important aspect of your mailing have to do with the sales letter
or circular you send out, and the mailing list you use. With
these thoughts in mind, and assuming you've got what should be an
order-pulling sales letter or circular, let's focus our attention
specifically on the problem of finding mailing lists that produce
profitable orders.
Common sense should tell you that without a good mailing lists,
the time and money you spend for market research, advertising
layout and knowledge relating to the "rules of direct mail," will
just be wasted effort. In other words, unless you get you offer
to the buyers, you might as well save your time and money.
In order to reach your most-likely buyer, you must first
determine who your most-likely buyers are. This is not so hard as
it might appear. Actually, it's just a matter of recognizing that
automotive items will appeal to car-owners, while household
gadgets will sell best to the homemakers.
Regardless of how easy its is, this is the most-often over-looked
part of the beginning entrepreneur's planning. suffice it to say
that if you don't know who you're going to sell a product or
service to, your product or service is going to be pretty hard
for you to sell.
The next thing to really look into, is the competition your
product or service faces. If it has a limited market--not too
many people would stand in line to buy--and you are competing
with virtually the same product as supplies by other
companies--then you're going to have to either come up with a
strong "hidden angle" or else face defeat before you even
begin...
These are the "keys" to success in selling anything via direct
mail--pin-pointing exactly who your buyers are, presenting your
offer to them with an angle not being used by your competition,
and concentrating all your sales efforts only on the most-likely
prospects.
Assuming you "know" who your most-likely buyers are; that you've
got a "winning" sales letter or circular--and, a product or
service these people "will stand in line to buy," then your
problem is to get the message to these people.
Do not think you'll "save some money" by renting or buying
inexpensive mailing lists from advertisers in all those ad sheets
and "mail order" type publications that seem to flood your
mailbox. You'll waste a lot of time, and spend money chasing the
wind with these lists.
These list offered by "mail order" dealers are compiled from ad
sheets, mail order publications, and/or incoming offers received
by the list -seller...These people also compile lists they
use...A lot of them compile their rental lists directly from the
telephone/city directories...And even a few of them work the
"envelope stuffing" scheme to compile their rental lists--They
offer commissions to people who pay to join their envelope
stuffing programs, and then sell or rent the names of the people
who join their program...The people who join the program are
advised to compile lists from any number of sources, send out a
commission circular, and receive a commission for each incoming
order. The names of the buyers are then compiled onto another
list, and sold by promoters of this scheme to some of the larger
list-brokers as bonafide mail order buyers...Any time you rent a
list of 5,000 or more names from mail order type operator, you
can almost certainly count on the lists that's 1) Five or more
years old...2) Filled with names of people who have moved...3)
Going to be dominated with names of other mail order sellers...
Before renting or buying a mailing list from someone, use the
same kind of common sense you use in deciding upon a doctor,
lawyer or auto mechanic. something else to keep in mind--whenever
you rent or buy mailing lists from someone who has or is
advertising for dealers or mailing list brokers, you are going to
end up with a list of names used by many mail order dealers,
generally with the majority of them offering the same products or
services.
The best thing to do is to take a note pad and pencil to your
public library..Ask the librarian to let you look at the Standard
Rate & Data Service Directory pertaining to mailing lists. Within
this voluminous directory, you'll find the names, addresses and
telephone numbers of virtually all the reputable mailing lists
brokers in the country. These brokers explain within the
directory the different lists that are available for rent, what
kind of buyers the lists are made up of, and the date the list
was last cleaned--that is, the last time all the names on the
list were verified relative to the correctness of addresses.
Select a half dozen or so of the list brokers handling the kinds
of lists that are made up of buyers of products or services
similar to yours...Jot those names and addresses down on your
note pad..then go home and call them on the phone...
Tell the list broker about yourself, what you're trying to sell,
how much you're asking for it, and your-long range plans. Almost
all of them will want to see a sample of your mailing piece, and
more often than not, a sample of your product as well. Don't be
afraid to talk to these people--they're in business to help you,
and if they "steer you onto" a list that doesn't make money for
you, they figure you'll not buy from them again, so it's to their
benefit to see that you get the "right" list for your mailing
piece and offer. Most of them are will critique your mailing
piece and offer, making suggestions for improvements when
appropriate, and in general, act as a consultant to see that you
realize a profit thru their services.
Once you and the list broker have decided upon the mailing list
best suited to your offer, he'll generally require you to rent a
minimum of 5,000 names. The going price will range from $35 to
$95 per thousand names. Expensive, maybe...But if you pay $475
for 5,000 prospective buyers, and end up with 1,500 buyers of a
$20 "how-to" manual that you've written and printed at a cost of
50 cents per manual--that would mean a gross of $30,000..minus
$750 for 1,5000 manuals, plus another 60 cents each to send each
of these manuals out via 4th class mail witch would amount to
$1,035. Add these figures together for a total of $1,785 and
subtract this total from $30,000 and you stand a very good chance
of netting $28,000 or more...
So, you see, the important thing is to get your offer to your
most-likely buyers. The only way to do this--the fastest, and
least expensive way--is to work with a reputable mailing list
broker and forget about all that "wheel-spinning" within the
circle of mail-order-type people. Really, so long as you deal
with " mail-order-type" people, small-time dealers and
advertisers--you'll never achieve anything beyond a busy-busy,
hand-to-mouth existence in this business.
The bottom-line reason for most of the entrepreneurial failures
in the mail order business is simply that the beginner tries to
cut corners by using less that the most productive mailing lists
available. Indeed, the years are littered with people from all
walks of life who have had a good product and/or service ideas,
but failed to "get their ideas off the ground." Generally, these
people were trying to "save money" by compiling their own mailing
lists, advertising in "all-seller" type mail order publications,
and/or sending their offers out to "mail-order-type" people found
in the ad sheets or to lists purchased from advertisers in these
publications. In almost every case, the entrepreneur's efforts
along these lines, and based upon a "saving money" philosophy,
has always ended in heartbreak and great financial loss for the
entrepreneur...
YOU CAN SUCCEED, STARTING FROM SCRATCH! But, before you attempt
it--before you "jump in and reach your own mail order fortune,"
be sure you arrange all the odds in your favor..Anything less
than the "rules" stated within this report will surely be a waste
of time, and result in failure...
Remember: Your product has to be something you can buy or produce
in finished form for pennies, and sell for dollars. There has to
be an "eager" market for your product or service. You must
project the most professional of all images of yourself as the
"company" or supplier in all your sales letters, circulars,
advertising and/or dealings with your prospective buyers. And you
must "know" who your buyers are, and then concentrate your
efforts to reach only those people with your offer...
As an entrepreneur involved in selling and/or promotion of
something by Direct Mail, you should already know that most
important aspect of your mailing have to do with the sales letter
or circular you send out, and the mailing list you use. With
these thoughts in mind, and assuming you've got what should be an
order-pulling sales letter or circular, let's focus our attention
specifically on the problem of finding mailing lists that produce
profitable orders.
Common sense should tell you that without a good mailing lists,
the time and money you spend for market research, advertising
layout and knowledge relating to the "rules of direct mail," will
just be wasted effort. In other words, unless you get you offer
to the buyers, you might as well save your time and money.
In order to reach your most-likely buyer, you must first
determine who your most-likely buyers are. This is not so hard as
it might appear. Actually, it's just a matter of recognizing that
automotive items will appeal to car-owners, while household
gadgets will sell best to the homemakers.
Regardless of how easy its is, this is the most-often over-looked
part of the beginning entrepreneur's planning. suffice it to say
that if you don't know who you're going to sell a product or
service to, your product or service is going to be pretty hard
for you to sell.
The next thing to really look into, is the competition your
product or service faces. If it has a limited market--not too
many people would stand in line to buy--and you are competing
with virtually the same product as supplies by other
companies--then you're going to have to either come up with a
strong "hidden angle" or else face defeat before you even
begin...
These are the "keys" to success in selling anything via direct
mail--pin-pointing exactly who your buyers are, presenting your
offer to them with an angle not being used by your competition,
and concentrating all your sales efforts only on the most-likely
prospects.
Assuming you "know" who your most-likely buyers are; that you've
got a "winning" sales letter or circular--and, a product or
service these people "will stand in line to buy," then your
problem is to get the message to these people.
Do not think you'll "save some money" by renting or buying
inexpensive mailing lists from advertisers in all those ad sheets
and "mail order" type publications that seem to flood your
mailbox. You'll waste a lot of time, and spend money chasing the
wind with these lists.
These list offered by "mail order" dealers are compiled from ad
sheets, mail order publications, and/or incoming offers received
by the list -seller...These people also compile lists they
use...A lot of them compile their rental lists directly from the
telephone/city directories...And even a few of them work the
"envelope stuffing" scheme to compile their rental lists--They
offer commissions to people who pay to join their envelope
stuffing programs, and then sell or rent the names of the people
who join their program...The people who join the program are
advised to compile lists from any number of sources, send out a
commission circular, and receive a commission for each incoming
order. The names of the buyers are then compiled onto another
list, and sold by promoters of this scheme to some of the larger
list-brokers as bonafide mail order buyers...Any time you rent a
list of 5,000 or more names from mail order type operator, you
can almost certainly count on the lists that's 1) Five or more
years old...2) Filled with names of people who have moved...3)
Going to be dominated with names of other mail order sellers...
Before renting or buying a mailing list from someone, use the
same kind of common sense you use in deciding upon a doctor,
lawyer or auto mechanic. something else to keep in mind--whenever
you rent or buy mailing lists from someone who has or is
advertising for dealers or mailing list brokers, you are going to
end up with a list of names used by many mail order dealers,
generally with the majority of them offering the same products or
services.
The best thing to do is to take a note pad and pencil to your
public library..Ask the librarian to let you look at the Standard
Rate & Data Service Directory pertaining to mailing lists. Within
this voluminous directory, you'll find the names, addresses and
telephone numbers of virtually all the reputable mailing lists
brokers in the country. These brokers explain within the
directory the different lists that are available for rent, what
kind of buyers the lists are made up of, and the date the list
was last cleaned--that is, the last time all the names on the
list were verified relative to the correctness of addresses.
Select a half dozen or so of the list brokers handling the kinds
of lists that are made up of buyers of products or services
similar to yours...Jot those names and addresses down on your
note pad..then go home and call them on the phone...
Tell the list broker about yourself, what you're trying to sell,
how much you're asking for it, and your-long range plans. Almost
all of them will want to see a sample of your mailing piece, and
more often than not, a sample of your product as well. Don't be
afraid to talk to these people--they're in business to help you,
and if they "steer you onto" a list that doesn't make money for
you, they figure you'll not buy from them again, so it's to their
benefit to see that you get the "right" list for your mailing
piece and offer. Most of them are will critique your mailing
piece and offer, making suggestions for improvements when
appropriate, and in general, act as a consultant to see that you
realize a profit thru their services.
Once you and the list broker have decided upon the mailing list
best suited to your offer, he'll generally require you to rent a
minimum of 5,000 names. The going price will range from $35 to
$95 per thousand names. Expensive, maybe...But if you pay $475
for 5,000 prospective buyers, and end up with 1,500 buyers of a
$20 "how-to" manual that you've written and printed at a cost of
50 cents per manual--that would mean a gross of $30,000..minus
$750 for 1,5000 manuals, plus another 60 cents each to send each
of these manuals out via 4th class mail witch would amount to
$1,035. Add these figures together for a total of $1,785 and
subtract this total from $30,000 and you stand a very good chance
of netting $28,000 or more...
So, you see, the important thing is to get your offer to your
most-likely buyers. The only way to do this--the fastest, and
least expensive way--is to work with a reputable mailing list
broker and forget about all that "wheel-spinning" within the
circle of mail-order-type people. Really, so long as you deal
with " mail-order-type" people, small-time dealers and
advertisers--you'll never achieve anything beyond a busy-busy,
hand-to-mouth existence in this business.
The bottom-line reason for most of the entrepreneurial failures
in the mail order business is simply that the beginner tries to
cut corners by using less that the most productive mailing lists
available. Indeed, the years are littered with people from all
walks of life who have had a good product and/or service ideas,
but failed to "get their ideas off the ground." Generally, these
people were trying to "save money" by compiling their own mailing
lists, advertising in "all-seller" type mail order publications,
and/or sending their offers out to "mail-order-type" people found
in the ad sheets or to lists purchased from advertisers in these
publications. In almost every case, the entrepreneur's efforts
along these lines, and based upon a "saving money" philosophy,
has always ended in heartbreak and great financial loss for the
entrepreneur...
YOU CAN SUCCEED, STARTING FROM SCRATCH! But, before you attempt
it--before you "jump in and reach your own mail order fortune,"
be sure you arrange all the odds in your favor..Anything less
than the "rules" stated within this report will surely be a waste
of time, and result in failure...
Remember: Your product has to be something you can buy or produce
in finished form for pennies, and sell for dollars. There has to
be an "eager" market for your product or service. You must
project the most professional of all images of yourself as the
"company" or supplier in all your sales letters, circulars,
advertising and/or dealings with your prospective buyers. And you
must "know" who your buyers are, and then concentrate your
efforts to reach only those people with your offer...
AN EASY START TO MAIL ORDER!
Listing names of Big Mail Requestors, and sending out packages of
Big Mail is an easy way to get your start in the business of
selling by mail.
There are a number of mail operators pulling in an easy, extra
thousand dollars a month, by what you'd hardly call work--doing
nothing more than receiving money for advertising a list of
people's names interested in receiving Big Mails, and sending out
envelopes stuffed to overflowing with Big Mail.
Regardless of where you live, your age, teenager or senior
citizen, man or woman, there is no reason you can't do the
same---pull in an extra thousand dollars a month, with the same
idea.
Getting started is NOT as easy as turning on a water tap, but
then your initial investment will amount to practically
nothing---And the requirements upon your time shouldn't amount to
more than a few hours a week.
First, let's define the market---Who wants Big Mails, and why
they want it...Big Mails are wanted or should be wanted by just
about every person in business, especially those involved in
selling product via the mails, in order to keep himself abreast
of who is doing what, how they're doing it, the new offers being
made and the newcomers to the business. The reasoning is because
of the time and postage saved by automatically receiving all of
this information, as opposed to writing and mailing letters to
each individual offer you see that arouses your interest, not to
mention the time saved searching thru all the different
publications to discover these things. Some people--the dreamers
and the lonely--like to receive Big Mails simply for the sake of
having mail delivered to them every day. There's no sure way of
determining which of your Big Mail Requestors these people
are--so you just forget about it, and send your Big Mails to
everybody on your list. Besides, the actual number of people in
this category are fewer than you might suspect.
Now, let's define what's inside a Big Mail Package you or your
buyers--Big Mail Requestors--will be receiving in the
mail---Generally, you'll find a least one, but usually several
publications: ad sheets, tabloid mail order newspapers, and an
occasional newsletter. The rest is almost always a collection of
various product advertising circulars. At least two of these
circulars will be from the person sending the package to you in
the first place.
Many, if not most of the beginners in this business, first get
their name listed as a Big Mail Requestor, on as many Big Mails
Wanted list as possible. They then Save the mail they receive and
once a week, every other week, or once a month, they stuff their
accumulated Big Mail into individual envelopes and send it to the
names on their list of people who have paid to be listed as Big
Mail Requestors.
Don't forget---All Big Mail suppliers always include a least a
couple of two-sided circulars of their own. These are usually
Commission Circulars--product advertising circulars, sometimes
provided by a prime source or distributor with a blank space on
the reply coupon for the dealer doing the mailing to rubber stamp
his business name and address. More often than not, the
distributor furnishes the dealer with "camera ready" copies of
circulars to use. The dealer takes these circularss to a quick
print shop, and has several thousand copies made up with his
business name and address imprinted on each circular.
Everytime you send out a package of Big Mail, always include two
advertising circulars of your own--circulars that may interest
the recipient and cause him or her to send to you for the product
or service offered.
These can be commission--dropship--products that you have
devised, produced and are selling.
Incidentally, the best way to go with commission circulars is to
ask for or get a camera-ready copy of the original, and have a
large quantity of them printed locally with your name in place of
the supplier. This will save you hours of very boring work
entailed in rubber stamping your name on several thousand
circulars. If for whatever reason it's too expensive to get your
circulars printed locally, then check around for a printer who
does business by mail, and will make your circulars for you with
your name and address on the ordering coupon. Also it will almost
always pay for you to have the printer fold your circulars for
you before he ships them to you, he can do it all in about an
hour, while it could take you a couple of days to a week or
longer to fold 5,000 circulars yourself.
You can include as many product circulars in your package of Big
Mail as you want, but..It's been proven time and time again that
three very good--outstanding--circulars related to the same idea,
bring back more responses than envelope overflowing with
circulars. What I'm saying is that a circular inviting the
recipient to send for Book #317, " How To Make Money Writing &
Selling Simple Information", plus a circular on Book #365"
$50,000 a Year from Mail Order Ads",will pull far more inquires
than 10 or 12 different circulars inviting the recipient to send
for a mixture of related items.
The reason is quite simple---After about 3 circulars you begin to
overwhelm the recipient with opportunities. In reality, he'd like
all of the books you're offering but he only wants to spend so
much and therefore he's faced with a decision of which ones to
send for---and more often than not, he ends up not sending for
any of them.
Including as mini-catalog listing of your offerings is quite
different, and generally acceptable to most people receiving big
mail packages, or product advertising in the mail. Generally,
this is regarded as not so much loose paper and something they
can hang on to for a while and maybe order from, much the same as
they order from Wards or Sears Catalog.
When you've got your name listed on a number of lists as Big Mail
Requestor, ad after you've got a steady supply of this kind of
mail coming to you, start placing ads of your own in some larger
circulation ad sheets and other mail order publications as a Big
Mail Supplier. For ideas on ads to use, glance thru any mail
order publication and come up with one you think will bring the
most replies.
Now you're on your way with the basic plan and "know-how" for a
fast start as a Big Mail Supplier.
In order to expand your big mail operations into a real
money-making business, compile a list of magazines, newsletters,
mail order tabloids and ad sheets.Then draft a letter to these
publishers, advising them that you supply them with several
hundred prospective subscribers each month. Explain that your
prospects come from responses to national advertising, which you
run at no cost to them, the publishers...Go on to explain that
your national advertising offers Free Trail Subscriptions to the
nation's leading money-making publications, and that you feel
your list will be incomplete without his publication...
Sweeten the pot further by detailing how you'll be sending the
names and addresses of these fresh prospects on peel 'n stick
labels---that these mailing lists will belong to him on
receipt---and that you encourage him to copy them for follow up
mailings...
You charge each of these publishers $100 a year for this service,
and even when you have 100-150 signed, keep looking for and
attempting to sign more publishers. Don't ever stop soliciting
publishers, and go after the biggest as well as the very smallest
of them...
With a number of accounts signed and paid, you place an ad such
as the following, in several national publications:
FILL YOU MAILBOX WITH OPPORTUNITY! World's leading Money Making
publications! Free trail subscriptions! $2 for processing to (
your name and address).
When the responses to your ads come in, type the names and
addresses onto "master" sheets or put them into your computer
system as respondents to your advertising. Sometime around the
15th of each month, copy your masters onto the number of customer
sheets of labels you need, and send them out. You bank the money
from your advertising respondents.
One hundred publishers time $100 each means $10,000 per year...
A minim of 200 Respondents to your advertising each month means
another $4,800 per year...And then, by contracting with a
reputable list broker such as Group One Communications, 2321 NE
Dixie Highway, Jensen Beach, Fl 33457---to handle the rental of
the "Hot" names you accumulate each month, you should be able to
double or triple these figures...And $30,000 income your first
year in the Big Mail business is nothing to "cry about" at all!!!
Meanwhile you've got all these new prospects, to whom you can
send your own sales materials...You can also expand your services
and become a subscription agency, a publications distributor, or
even a mail order publications Advertising Agency...
You could compile, publish and sell directories of newsletters,
tabloids and ad sheets...Directories of Mail Order
Associations...Mailing lists of people wanting Big Mails...or
mailing lists of people want Commission Circulars.
Listing names of Big Mail Requestors, and sending out packages of
Big Mail is an easy way to get your start in the business of
selling by mail.
There are a number of mail operators pulling in an easy, extra
thousand dollars a month, by what you'd hardly call work--doing
nothing more than receiving money for advertising a list of
people's names interested in receiving Big Mails, and sending out
envelopes stuffed to overflowing with Big Mail.
Regardless of where you live, your age, teenager or senior
citizen, man or woman, there is no reason you can't do the
same---pull in an extra thousand dollars a month, with the same
idea.
Getting started is NOT as easy as turning on a water tap, but
then your initial investment will amount to practically
nothing---And the requirements upon your time shouldn't amount to
more than a few hours a week.
First, let's define the market---Who wants Big Mails, and why
they want it...Big Mails are wanted or should be wanted by just
about every person in business, especially those involved in
selling product via the mails, in order to keep himself abreast
of who is doing what, how they're doing it, the new offers being
made and the newcomers to the business. The reasoning is because
of the time and postage saved by automatically receiving all of
this information, as opposed to writing and mailing letters to
each individual offer you see that arouses your interest, not to
mention the time saved searching thru all the different
publications to discover these things. Some people--the dreamers
and the lonely--like to receive Big Mails simply for the sake of
having mail delivered to them every day. There's no sure way of
determining which of your Big Mail Requestors these people
are--so you just forget about it, and send your Big Mails to
everybody on your list. Besides, the actual number of people in
this category are fewer than you might suspect.
Now, let's define what's inside a Big Mail Package you or your
buyers--Big Mail Requestors--will be receiving in the
mail---Generally, you'll find a least one, but usually several
publications: ad sheets, tabloid mail order newspapers, and an
occasional newsletter. The rest is almost always a collection of
various product advertising circulars. At least two of these
circulars will be from the person sending the package to you in
the first place.
Many, if not most of the beginners in this business, first get
their name listed as a Big Mail Requestor, on as many Big Mails
Wanted list as possible. They then Save the mail they receive and
once a week, every other week, or once a month, they stuff their
accumulated Big Mail into individual envelopes and send it to the
names on their list of people who have paid to be listed as Big
Mail Requestors.
Don't forget---All Big Mail suppliers always include a least a
couple of two-sided circulars of their own. These are usually
Commission Circulars--product advertising circulars, sometimes
provided by a prime source or distributor with a blank space on
the reply coupon for the dealer doing the mailing to rubber stamp
his business name and address. More often than not, the
distributor furnishes the dealer with "camera ready" copies of
circulars to use. The dealer takes these circularss to a quick
print shop, and has several thousand copies made up with his
business name and address imprinted on each circular.
Everytime you send out a package of Big Mail, always include two
advertising circulars of your own--circulars that may interest
the recipient and cause him or her to send to you for the product
or service offered.
These can be commission--dropship--products that you have
devised, produced and are selling.
Incidentally, the best way to go with commission circulars is to
ask for or get a camera-ready copy of the original, and have a
large quantity of them printed locally with your name in place of
the supplier. This will save you hours of very boring work
entailed in rubber stamping your name on several thousand
circulars. If for whatever reason it's too expensive to get your
circulars printed locally, then check around for a printer who
does business by mail, and will make your circulars for you with
your name and address on the ordering coupon. Also it will almost
always pay for you to have the printer fold your circulars for
you before he ships them to you, he can do it all in about an
hour, while it could take you a couple of days to a week or
longer to fold 5,000 circulars yourself.
You can include as many product circulars in your package of Big
Mail as you want, but..It's been proven time and time again that
three very good--outstanding--circulars related to the same idea,
bring back more responses than envelope overflowing with
circulars. What I'm saying is that a circular inviting the
recipient to send for Book #317, " How To Make Money Writing &
Selling Simple Information", plus a circular on Book #365"
$50,000 a Year from Mail Order Ads",will pull far more inquires
than 10 or 12 different circulars inviting the recipient to send
for a mixture of related items.
The reason is quite simple---After about 3 circulars you begin to
overwhelm the recipient with opportunities. In reality, he'd like
all of the books you're offering but he only wants to spend so
much and therefore he's faced with a decision of which ones to
send for---and more often than not, he ends up not sending for
any of them.
Including as mini-catalog listing of your offerings is quite
different, and generally acceptable to most people receiving big
mail packages, or product advertising in the mail. Generally,
this is regarded as not so much loose paper and something they
can hang on to for a while and maybe order from, much the same as
they order from Wards or Sears Catalog.
When you've got your name listed on a number of lists as Big Mail
Requestor, ad after you've got a steady supply of this kind of
mail coming to you, start placing ads of your own in some larger
circulation ad sheets and other mail order publications as a Big
Mail Supplier. For ideas on ads to use, glance thru any mail
order publication and come up with one you think will bring the
most replies.
Now you're on your way with the basic plan and "know-how" for a
fast start as a Big Mail Supplier.
In order to expand your big mail operations into a real
money-making business, compile a list of magazines, newsletters,
mail order tabloids and ad sheets.Then draft a letter to these
publishers, advising them that you supply them with several
hundred prospective subscribers each month. Explain that your
prospects come from responses to national advertising, which you
run at no cost to them, the publishers...Go on to explain that
your national advertising offers Free Trail Subscriptions to the
nation's leading money-making publications, and that you feel
your list will be incomplete without his publication...
Sweeten the pot further by detailing how you'll be sending the
names and addresses of these fresh prospects on peel 'n stick
labels---that these mailing lists will belong to him on
receipt---and that you encourage him to copy them for follow up
mailings...
You charge each of these publishers $100 a year for this service,
and even when you have 100-150 signed, keep looking for and
attempting to sign more publishers. Don't ever stop soliciting
publishers, and go after the biggest as well as the very smallest
of them...
With a number of accounts signed and paid, you place an ad such
as the following, in several national publications:
FILL YOU MAILBOX WITH OPPORTUNITY! World's leading Money Making
publications! Free trail subscriptions! $2 for processing to (
your name and address).
When the responses to your ads come in, type the names and
addresses onto "master" sheets or put them into your computer
system as respondents to your advertising. Sometime around the
15th of each month, copy your masters onto the number of customer
sheets of labels you need, and send them out. You bank the money
from your advertising respondents.
One hundred publishers time $100 each means $10,000 per year...
A minim of 200 Respondents to your advertising each month means
another $4,800 per year...And then, by contracting with a
reputable list broker such as Group One Communications, 2321 NE
Dixie Highway, Jensen Beach, Fl 33457---to handle the rental of
the "Hot" names you accumulate each month, you should be able to
double or triple these figures...And $30,000 income your first
year in the Big Mail business is nothing to "cry about" at all!!!
Meanwhile you've got all these new prospects, to whom you can
send your own sales materials...You can also expand your services
and become a subscription agency, a publications distributor, or
even a mail order publications Advertising Agency...
You could compile, publish and sell directories of newsletters,
tabloids and ad sheets...Directories of Mail Order
Associations...Mailing lists of people wanting Big Mails...or
mailing lists of people want Commission Circulars.
HOW TO WRITE MONEY-MAKING "HOW-TO' REPORTS
This is the "real" Money Maker in the Mail Order business - the
basic "How To" Report. It's something anyone can produce, and
with all the proper ingredients at the right time, you can
become independently wealthy! The hard part, of course, is
getting all the proper ingredients at the right time.
Your basic "Money Making report" is usually two pages in length,
sells for $3, and outlines instructions, details, or a "How-To
Method" for solving a problem: making more money, saving money,
attaining greater happiness, or fulfilling an ambition or desire.
One of the most successful reports was and still is, a short
report on "How To Keep Moles Out Of Your Yard", by one of the
deans of self-publishing, Jerry Buchanan. Another of the most
successful and biggest money-makers ever written, had to do with
the many different ways to prepare and serve hamburger. Simple,
basic, grass roots kind of information is what we're talking
about.
Any man, woman or child can write a saleable report on any
subject - providing he or she has knowledge of that subject
through personal experience, research, or both. A lot of women
write successful money-making reports based upon better ways of
solving household problems. And a lot of men write successful
money-making reports on how to get greater pleasure from
leisure time activities such as fishing, woodworking or other
hobbies. The list of subjects one can write about is endless,
and reports on how to make more money easier and faster are no
more limited to male authors than expertise in cooking is
limited to female authors.
Writing your report is easy and quite simple. However, it does
take longer, and requires more sweat, blood and anguish for some
people to produce a "finished" product than it does others, even
if they are equally intelligent and knowledgeable.
The best advice anyone can give you on how to write a
money-making report is to advise you to write as though you were
talking to someone - as though you were instructing your next
door neighbor via the telephone on the subject at hand. I use
the word telephone here to point out that regardless of how much
you wave your arms, point your finger, or even draw pictures,
you aren't getting the message across, and your neighbor won't
"see" what you're talking about until you tell him in the kind
of language he can understand.
Write in a style similar to the book reports you used to give
when you were in the 6th, 7th and 8th grades. Do you remember
the "theme papers" you used to have to research, outline and
write for term finals? You got a good grade if you presented
your material in a straightforward style, had the facts, an
didn't pad out your paper.
Be factual, and be clear. Know your reader and use the kind of
language he expects you to use. This does not mean that you
should drop to the level of military barracks talk or that you
should elevate yourself to the level of a pseudo Rhodes Scholar.
It just means that in writing the basic "How-To" report, you
should bear in mind that these reports serve as personal
one-to-one consultations between you and your reader, and that
your language should establish a rapport he can feel. Outline
what you want to say before you write it. This helps; in fact
I very definitely recommend it. Many writers "think" as they're
typing or writing what they want to say, myself included. But
believe me, everything flows smoother, with a lot less rewrite
involved, and the finished product is always much better when
you've outlined what you want to say before you start.
When doing business by mail, these Money-Making "How-To" reports
we've been talking about are known by many names: folio,
booklet, pamphlet, guide, or even Personal Success Plan. In
reality, these reports are written guidelines that give the
reader more information on a subject he wants to know more about.
Money Making reports have been, and can still be written to show
other people how to start, develop, enjoy or expand a hobby;
how to learn and develop new or greater abilities; how to
start, develop and operate a new business, or even expand a
current one; how to develop and prepare for a new career; how
to make more money; how to save money, better one's standard of
living and have more time for leisure; how to solve personal
problems and enjoy life more; how to attain success in any
endeavor.
You'll find that the better selling reports are well researched,
authoritative, factual and helpful to the reader in the
achievement of his goals. Your report can be put together and
sold as anything from a two-page typewritten paper to a
multipage typeset and professionally bound book. an important
point to remember here is that the people who are going to buy
your report are going to be interested in the information it
contains - not how long it took you to put it together, the
reason you wrote it, or the number of pages you've written - so
long as it contains the information he wants.
Picking a subject to write about - one that has sales appeal and
that will sell well for you - is not as hard as it sounds. The
best rule to follow is to write only about something you already
know a great deal about. With this advice in mind, it will
follow that your best writing will be about those subjects that
particularly interest you. And remember, the more you are
involved or interested in the subject, the easier it will be for
you to write about that subject in a manner that will hold your
reader's interest. Your knowledge and enthusiasm will show
through - causing your reader to overlook any technical writing
weaknesses.
How do you determine the subject that's best for you to use for
your first report? Channel your thinking along these lines: If
you love to fish, you could probably put together a money-making
report on "How To Catch The Big Ones". If you love to sew, you
could probably write a report on "Tips for Beautiful Sewing".
If you have experience in advertising, you could write a report
on "How To Write An Ad For Best Results"; experience in
printing, a report on "How to Prepare Copy and Layout for Best
Printing Results"; experience in business, a report on "Better
Business Operating Techniques".
It's worth repeating: Whatever you write about, make it
something you know about, and are especially interested in. Art
Fettig writes about motivation and ideas for selling because he
has spent many years doing just that - motivating people toward
larger sales volume and "brainstorming" new ideas for more
sales. Doug Hooper writes about the power of positive thinking
because he has practice it and believes in it; it works for him
and he knows it can work for you. Paul J. Micali writes about
the techniques of closing more sales. He has spent all his life
teaching people to become better sales people, and he never
tires of talking about how easy and rewarding selling is with
the proper thinking and approaches. Maryanne Raphael writes for
all of us about the many and different writers' markets open and
available to freelance writers, because she has spent many years
searching and learning all about these markets as a freelance
writer. Whenever we talk with her, she's always "neck-deep"
with assignments from countless publications. She knows the
problems of the freelance writer, and she passes along
information of great value because she's been there. Dottie
Walters writes about the opportunities for women in business
because she's been "down to her last dime", started a business
on sheer determination alone, and knows the tremendous potential
of women in the business world. Today, she is one of the most
sought-after women in this country as an inspirational speaker
for women's groups. She gets paid for speaking before these
groups, and sells thousands of dollars worth of books at these
engagements besides! I could go on and on - naming friends and
telling you how they have taken a subject they were interested
in, found out everything about it they could, and parlayed it
into a fortune by starting with the writing of a "How-To"
report. Rather than go on with these stories of how others have
done it, and are doing it, let's get on with the task of showing
you how you can write your own "How-To" report and parlay it
into a personal wealth vehicle of your own!
Once you've decided on the subject you're going to write about,
the next step is thorough research. Visit your public library
and "bone up" on your subject. Read as much about it as you can
find - newspapers, magazines, books - everything! Start
collecting clippings, talk to your neighbors, your friends and
relatives, and take notes on all information you gather from
reading and personal discussion.
When you've spent a good six weeks intensively researching your
subject, gathering notes and discussing it as often as you can
with as many different people as possible, you should be ready
for the next step - the sorting, compiling and assembly of your
notes. Simply read through all the notes and clippings you have
accumulated, discarding those that are repetitious, and
organizing those you're going to use according to your "subject
coverage" outline. Don't let the outline part of your project
become an obstacle. An outline is simply listing the order in
which you want to write about or discuss each aspect of your
subject.
Everything that's written should have a natural beginning, a
body and an ending. When you outline your subject, and your
"subject coverage", which can be likened to a table of contents,
you'll find it easier to say what you want to say. You'll be
ABLE to say everything you want to say. You won't have to worry
about forgetting or leaving out an important point you want to
make. The coverage of your subject will be more complete, and
your writing will be much smoother.
Once you've completed your research, organized your notes, and
have your "subject coverage" outline set, you're ready to write
the money-making report that just might make you rich!
Start writing, and write as though you were talking to someone,
because writing, after everything has been analyzed, taken
apart, studied, improved upon, and put back together, is still
nothing more or less than a written conversation between two
people. Write your how-to report as though you were instructing
a high school graduate in how to do something his first day on
the job.
It makes no difference whether you write it all out longhand or
pound away at a typewriter. Just get it all written! Once
you've got your material organized, start writing and don't stop
until you're finished!
When you have finished, be proud of yourself! Take a break, go
out to dinner, enjoy a night on the town! In other words, put
this first draft of your report aside for a few days and allow
your brain, your body, and your creative juices to rejuvenate
themselves.
After a couple of days off, take up your report and go through
it with a sharp pencil, just as you imagine an editor would do.
Strike out, rewrite and polish each paragraph for clarity,
accuracy and flow.
This is the time to make sure that what you've written is easy
to read, easy to understand, and each sentence follows the one
before it just as surely as spring follows winter. The smoother
the conversation or the writing of your report flows, the easier
it'll be to read, and the easier it is to read, the more copies
you will sell.
Now you have a money-making report that has the potential of
making a great deal of money for you. If you are a good typist,
go ahead and type it out in finished form. If you're not a
typist, you can have it typed by someone who is, or even have it
typeset for a small fee.
This is the "real" Money Maker in the Mail Order business - the
basic "How To" Report. It's something anyone can produce, and
with all the proper ingredients at the right time, you can
become independently wealthy! The hard part, of course, is
getting all the proper ingredients at the right time.
Your basic "Money Making report" is usually two pages in length,
sells for $3, and outlines instructions, details, or a "How-To
Method" for solving a problem: making more money, saving money,
attaining greater happiness, or fulfilling an ambition or desire.
One of the most successful reports was and still is, a short
report on "How To Keep Moles Out Of Your Yard", by one of the
deans of self-publishing, Jerry Buchanan. Another of the most
successful and biggest money-makers ever written, had to do with
the many different ways to prepare and serve hamburger. Simple,
basic, grass roots kind of information is what we're talking
about.
Any man, woman or child can write a saleable report on any
subject - providing he or she has knowledge of that subject
through personal experience, research, or both. A lot of women
write successful money-making reports based upon better ways of
solving household problems. And a lot of men write successful
money-making reports on how to get greater pleasure from
leisure time activities such as fishing, woodworking or other
hobbies. The list of subjects one can write about is endless,
and reports on how to make more money easier and faster are no
more limited to male authors than expertise in cooking is
limited to female authors.
Writing your report is easy and quite simple. However, it does
take longer, and requires more sweat, blood and anguish for some
people to produce a "finished" product than it does others, even
if they are equally intelligent and knowledgeable.
The best advice anyone can give you on how to write a
money-making report is to advise you to write as though you were
talking to someone - as though you were instructing your next
door neighbor via the telephone on the subject at hand. I use
the word telephone here to point out that regardless of how much
you wave your arms, point your finger, or even draw pictures,
you aren't getting the message across, and your neighbor won't
"see" what you're talking about until you tell him in the kind
of language he can understand.
Write in a style similar to the book reports you used to give
when you were in the 6th, 7th and 8th grades. Do you remember
the "theme papers" you used to have to research, outline and
write for term finals? You got a good grade if you presented
your material in a straightforward style, had the facts, an
didn't pad out your paper.
Be factual, and be clear. Know your reader and use the kind of
language he expects you to use. This does not mean that you
should drop to the level of military barracks talk or that you
should elevate yourself to the level of a pseudo Rhodes Scholar.
It just means that in writing the basic "How-To" report, you
should bear in mind that these reports serve as personal
one-to-one consultations between you and your reader, and that
your language should establish a rapport he can feel. Outline
what you want to say before you write it. This helps; in fact
I very definitely recommend it. Many writers "think" as they're
typing or writing what they want to say, myself included. But
believe me, everything flows smoother, with a lot less rewrite
involved, and the finished product is always much better when
you've outlined what you want to say before you start.
When doing business by mail, these Money-Making "How-To" reports
we've been talking about are known by many names: folio,
booklet, pamphlet, guide, or even Personal Success Plan. In
reality, these reports are written guidelines that give the
reader more information on a subject he wants to know more about.
Money Making reports have been, and can still be written to show
other people how to start, develop, enjoy or expand a hobby;
how to learn and develop new or greater abilities; how to
start, develop and operate a new business, or even expand a
current one; how to develop and prepare for a new career; how
to make more money; how to save money, better one's standard of
living and have more time for leisure; how to solve personal
problems and enjoy life more; how to attain success in any
endeavor.
You'll find that the better selling reports are well researched,
authoritative, factual and helpful to the reader in the
achievement of his goals. Your report can be put together and
sold as anything from a two-page typewritten paper to a
multipage typeset and professionally bound book. an important
point to remember here is that the people who are going to buy
your report are going to be interested in the information it
contains - not how long it took you to put it together, the
reason you wrote it, or the number of pages you've written - so
long as it contains the information he wants.
Picking a subject to write about - one that has sales appeal and
that will sell well for you - is not as hard as it sounds. The
best rule to follow is to write only about something you already
know a great deal about. With this advice in mind, it will
follow that your best writing will be about those subjects that
particularly interest you. And remember, the more you are
involved or interested in the subject, the easier it will be for
you to write about that subject in a manner that will hold your
reader's interest. Your knowledge and enthusiasm will show
through - causing your reader to overlook any technical writing
weaknesses.
How do you determine the subject that's best for you to use for
your first report? Channel your thinking along these lines: If
you love to fish, you could probably put together a money-making
report on "How To Catch The Big Ones". If you love to sew, you
could probably write a report on "Tips for Beautiful Sewing".
If you have experience in advertising, you could write a report
on "How To Write An Ad For Best Results"; experience in
printing, a report on "How to Prepare Copy and Layout for Best
Printing Results"; experience in business, a report on "Better
Business Operating Techniques".
It's worth repeating: Whatever you write about, make it
something you know about, and are especially interested in. Art
Fettig writes about motivation and ideas for selling because he
has spent many years doing just that - motivating people toward
larger sales volume and "brainstorming" new ideas for more
sales. Doug Hooper writes about the power of positive thinking
because he has practice it and believes in it; it works for him
and he knows it can work for you. Paul J. Micali writes about
the techniques of closing more sales. He has spent all his life
teaching people to become better sales people, and he never
tires of talking about how easy and rewarding selling is with
the proper thinking and approaches. Maryanne Raphael writes for
all of us about the many and different writers' markets open and
available to freelance writers, because she has spent many years
searching and learning all about these markets as a freelance
writer. Whenever we talk with her, she's always "neck-deep"
with assignments from countless publications. She knows the
problems of the freelance writer, and she passes along
information of great value because she's been there. Dottie
Walters writes about the opportunities for women in business
because she's been "down to her last dime", started a business
on sheer determination alone, and knows the tremendous potential
of women in the business world. Today, she is one of the most
sought-after women in this country as an inspirational speaker
for women's groups. She gets paid for speaking before these
groups, and sells thousands of dollars worth of books at these
engagements besides! I could go on and on - naming friends and
telling you how they have taken a subject they were interested
in, found out everything about it they could, and parlayed it
into a fortune by starting with the writing of a "How-To"
report. Rather than go on with these stories of how others have
done it, and are doing it, let's get on with the task of showing
you how you can write your own "How-To" report and parlay it
into a personal wealth vehicle of your own!
Once you've decided on the subject you're going to write about,
the next step is thorough research. Visit your public library
and "bone up" on your subject. Read as much about it as you can
find - newspapers, magazines, books - everything! Start
collecting clippings, talk to your neighbors, your friends and
relatives, and take notes on all information you gather from
reading and personal discussion.
When you've spent a good six weeks intensively researching your
subject, gathering notes and discussing it as often as you can
with as many different people as possible, you should be ready
for the next step - the sorting, compiling and assembly of your
notes. Simply read through all the notes and clippings you have
accumulated, discarding those that are repetitious, and
organizing those you're going to use according to your "subject
coverage" outline. Don't let the outline part of your project
become an obstacle. An outline is simply listing the order in
which you want to write about or discuss each aspect of your
subject.
Everything that's written should have a natural beginning, a
body and an ending. When you outline your subject, and your
"subject coverage", which can be likened to a table of contents,
you'll find it easier to say what you want to say. You'll be
ABLE to say everything you want to say. You won't have to worry
about forgetting or leaving out an important point you want to
make. The coverage of your subject will be more complete, and
your writing will be much smoother.
Once you've completed your research, organized your notes, and
have your "subject coverage" outline set, you're ready to write
the money-making report that just might make you rich!
Start writing, and write as though you were talking to someone,
because writing, after everything has been analyzed, taken
apart, studied, improved upon, and put back together, is still
nothing more or less than a written conversation between two
people. Write your how-to report as though you were instructing
a high school graduate in how to do something his first day on
the job.
It makes no difference whether you write it all out longhand or
pound away at a typewriter. Just get it all written! Once
you've got your material organized, start writing and don't stop
until you're finished!
When you have finished, be proud of yourself! Take a break, go
out to dinner, enjoy a night on the town! In other words, put
this first draft of your report aside for a few days and allow
your brain, your body, and your creative juices to rejuvenate
themselves.
After a couple of days off, take up your report and go through
it with a sharp pencil, just as you imagine an editor would do.
Strike out, rewrite and polish each paragraph for clarity,
accuracy and flow.
This is the time to make sure that what you've written is easy
to read, easy to understand, and each sentence follows the one
before it just as surely as spring follows winter. The smoother
the conversation or the writing of your report flows, the easier
it'll be to read, and the easier it is to read, the more copies
you will sell.
Now you have a money-making report that has the potential of
making a great deal of money for you. If you are a good typist,
go ahead and type it out in finished form. If you're not a
typist, you can have it typed by someone who is, or even have it
typeset for a small fee.
HOW TO START & OPERATE A SUCCESSFUL CO-OP MAILING SERVICE
Aside from advertising, the biggest expense involved in mail order business is postage. This means that virtually everyone involved in mail order is on the look-out for ways to save money getting their sales offers out to prospects. The answer is co-op mailings.
Here's how a typical co-op mailing service works: A person with something to sell via mail sees an advertisement inviting him or her to send their circulars or brochures to co-op mailing service. The co-op mailing service receives these circulars or brochures and hires housewives or handicapped people to fold and stuff them into envelopes and then mails them. For this service, they charge anywhere from $10 to $100 per thousand--and it's a good deal to the mailer.
Now, quite naturally the co-op mailer can do this and make any money unless he's got a number of circulars or brochures from several customers in each envelope he sends out. And that's precisely how he makes his money--by including 10 to 16 such circulars in each envelope. Look at it from a mathematical point of view; Say he charges 12 people $50 per thousand to fold and stuff their circulars in his own outgoing mail. Twelve times 50 dollars comes out to 600 dollars--he uses his own mailing lists, so there's no big expense involved there--but he does have to pay for people to fold and stuff envelopes unless he's got it organized where he and his family do this...The going rate of people to fold and stuff circulars is about $20 per thousand...And to bulk rate 1,000 envelopes is going to cost $110...Add to that about $12 1,000 envelopes and you've got a total overhead of $142...Subtract that amount from $600 he took in, and you have him realizing a profit of $458...Not bad for mailing...
The best thing of all about starting and operating a co-op mailing service is that you can include your own circulars or brochures with each envelope you send out. You stuff circulars or brochures from 12 different paying customers, and at the same time, include at least two of your own.
So how do you get started in such an easy and highly profitable business...
The simplest way is to have and advertising coupon-- 3 1/2 by 6 inches--made up and include one with everything you mail out.
Another sure-fire method of pulling in orders is to turn a simple classified ad in as many of the national coverage mail order publications as you can afford. Such an ad look like this:
CO-OP MAILING! Best customers in
the country. Just $50 per thousand-
you supply the circulars--we mail!
Excello Mailing Services, Po 99
Washington, DC 20001
A couple of things you should do in order to handle the orders you'll be getting...Be sure to have a number of people lined up/available to do the folding and stuffing of envelopes for you--and also, be sure to get yourself a bulk rate postage permit.
With those details out of the way, all you really have to do when the orders come in is drop off the circulars to be folded and stuffed into envelopes, with the envelopes, your return address can be rubber stamped on the envelopes as they are applying the mailing address labels as well as your bulk rate mail permit indicia, and you're on your way.
By including a co-op mail advertising coupon with each piece of mail that you send out, plus regular advertising in most of the mail order publication, you'll be pleasantly surprised at how fast your profits will grow. Once you get organized and have all the bugs worked out of your system, you might also want to expand your business to include your local area.
To do this, you either call on your local area businesses and professional people, or else hire commission sales people to do the selling for you. Most small businesses are interested in sending out regular sale flyers or catalogs, so you or your sales people simply call upon these people and offer to do the job for the.
Contact with a good printer in your area will also be to your benefit. You can offer to have the circulars printed--you collect a commission from the printer, and make a bundle of profits with your mailing services.
If you sign just 5 different stores in 5 different shopping centers, you could really be rolling in money within just a very short period of time. $50 per thousand--times 5 stores--you have $250. And when you multiply that times 5 different shopping centers, you're talking about $1,250. Then if you get all of these people to go with your services on a regular basis--say once a month, you've got yourself a very respectable monthly income that will certainly keep you from the Poor House...
Whenever you send out mail, you should always include your co-op mail advertising coupon, plus at least two advertising circulars of your own. By doing this, you'll continue to pull in more business for your mailing services, and at the same time make money from whatever you're selling on your advertising circulars.
Finally, as with any business you might be thinking of starting, the business should be primarily something to keep you busy and pay your bills. Any business that your start should be "vehicle" to eventually make you rich. Thus, you'll have to know about the business, but just as soon as you can afford it, you should hire other people to do the work. In other words, with this particular business Don't involve yourself and commit your time to the folding and stuffing. Hire other people to do this work for you while you work on the expansion of the business by calling on local people that can use your services. At the same time, it would be wise to hire a number of commission sales people--the more people you have calling on prospects, the more money you're going to make and the faster your business will grow. Actually, and dependent on your energies, there's no reason why a co-op mailing business can't bring in $100,000 a year or more. The opportunity is available in almost every city and hamlet in the country. We've told you how it can be done, and the rest is up to you!
THE END.
Aside from advertising, the biggest expense involved in mail order business is postage. This means that virtually everyone involved in mail order is on the look-out for ways to save money getting their sales offers out to prospects. The answer is co-op mailings.
Here's how a typical co-op mailing service works: A person with something to sell via mail sees an advertisement inviting him or her to send their circulars or brochures to co-op mailing service. The co-op mailing service receives these circulars or brochures and hires housewives or handicapped people to fold and stuff them into envelopes and then mails them. For this service, they charge anywhere from $10 to $100 per thousand--and it's a good deal to the mailer.
Now, quite naturally the co-op mailer can do this and make any money unless he's got a number of circulars or brochures from several customers in each envelope he sends out. And that's precisely how he makes his money--by including 10 to 16 such circulars in each envelope. Look at it from a mathematical point of view; Say he charges 12 people $50 per thousand to fold and stuff their circulars in his own outgoing mail. Twelve times 50 dollars comes out to 600 dollars--he uses his own mailing lists, so there's no big expense involved there--but he does have to pay for people to fold and stuff envelopes unless he's got it organized where he and his family do this...The going rate of people to fold and stuff circulars is about $20 per thousand...And to bulk rate 1,000 envelopes is going to cost $110...Add to that about $12 1,000 envelopes and you've got a total overhead of $142...Subtract that amount from $600 he took in, and you have him realizing a profit of $458...Not bad for mailing...
The best thing of all about starting and operating a co-op mailing service is that you can include your own circulars or brochures with each envelope you send out. You stuff circulars or brochures from 12 different paying customers, and at the same time, include at least two of your own.
So how do you get started in such an easy and highly profitable business...
The simplest way is to have and advertising coupon-- 3 1/2 by 6 inches--made up and include one with everything you mail out.
Another sure-fire method of pulling in orders is to turn a simple classified ad in as many of the national coverage mail order publications as you can afford. Such an ad look like this:
CO-OP MAILING! Best customers in
the country. Just $50 per thousand-
you supply the circulars--we mail!
Excello Mailing Services, Po 99
Washington, DC 20001
A couple of things you should do in order to handle the orders you'll be getting...Be sure to have a number of people lined up/available to do the folding and stuffing of envelopes for you--and also, be sure to get yourself a bulk rate postage permit.
With those details out of the way, all you really have to do when the orders come in is drop off the circulars to be folded and stuffed into envelopes, with the envelopes, your return address can be rubber stamped on the envelopes as they are applying the mailing address labels as well as your bulk rate mail permit indicia, and you're on your way.
By including a co-op mail advertising coupon with each piece of mail that you send out, plus regular advertising in most of the mail order publication, you'll be pleasantly surprised at how fast your profits will grow. Once you get organized and have all the bugs worked out of your system, you might also want to expand your business to include your local area.
To do this, you either call on your local area businesses and professional people, or else hire commission sales people to do the selling for you. Most small businesses are interested in sending out regular sale flyers or catalogs, so you or your sales people simply call upon these people and offer to do the job for the.
Contact with a good printer in your area will also be to your benefit. You can offer to have the circulars printed--you collect a commission from the printer, and make a bundle of profits with your mailing services.
If you sign just 5 different stores in 5 different shopping centers, you could really be rolling in money within just a very short period of time. $50 per thousand--times 5 stores--you have $250. And when you multiply that times 5 different shopping centers, you're talking about $1,250. Then if you get all of these people to go with your services on a regular basis--say once a month, you've got yourself a very respectable monthly income that will certainly keep you from the Poor House...
Whenever you send out mail, you should always include your co-op mail advertising coupon, plus at least two advertising circulars of your own. By doing this, you'll continue to pull in more business for your mailing services, and at the same time make money from whatever you're selling on your advertising circulars.
Finally, as with any business you might be thinking of starting, the business should be primarily something to keep you busy and pay your bills. Any business that your start should be "vehicle" to eventually make you rich. Thus, you'll have to know about the business, but just as soon as you can afford it, you should hire other people to do the work. In other words, with this particular business Don't involve yourself and commit your time to the folding and stuffing. Hire other people to do this work for you while you work on the expansion of the business by calling on local people that can use your services. At the same time, it would be wise to hire a number of commission sales people--the more people you have calling on prospects, the more money you're going to make and the faster your business will grow. Actually, and dependent on your energies, there's no reason why a co-op mailing business can't bring in $100,000 a year or more. The opportunity is available in almost every city and hamlet in the country. We've told you how it can be done, and the rest is up to you!
THE END.
BIG MONEY WITH FOLIOS
One of the easiest, if not the easiest, ways of getting started
with a profitable mail order business of your own is through the
promotion and sale of money-making folios or reports.
Generally, the beginner purchases a series of these
reports-complete with reproduction rights. He reproduces them in
whatever quantity and as often as he likes-usually at a cost of
less than 5 cents each, sends out an advertising circular.
As has been said so many times in countless mail order advice
publications, you never really make any real money until you
control the product. When you buy the reproduction rights to a
set of reports, you control the product. You can advertise the
sale of these reports individually via national classified ads,
and follow up with your advertising circular as a "full page"
advertisement or send it out as part of your direct mail
packages. The bottom line is simply that when the orders come in,
you keep all the money for yourself, reproduce the reports for
pennies and end up with a profit that's beyond the belief of
other people in other types of businesses.
It's virtually impossible to convince most people that you can
make a profit of at least $1.00 per sheet of paper, but it's
being done every day of the week, and is actually the easiest way
there is of making money! Give it a try yourself, and you'll
probably be flabbergasted too.
The best part of getting started with these folios is that you'll
have an opportunity to see how they're written, precisely what
kind of information they contain, and from there, the background
you'll need to start writing similar folios and reports of your
own.
Let's say you send for the group of reports on the many ways of
making money in various small businesses. Just as soon as you get
them, read them over carefully. Make sure you understand and
fully comprehend the information and instructions in each report
because any one of them-all of them-are very definitely
problem-solving reports that can aid you in your own quest for
success. Jot down a few notes relative to those you want to use,
and/or pertinent information you might want to incorporate into a
report of your own-one that you write yourself and not only set
the selling price on, but also who or how people sell it.
The next thing is to take this series of reports to some of the
print shops in your area and ask them for a bid on their costs to
print up an inventory supply for you. When you finally find a
shop that'll print them at a cost that's agreeable to you, have a
supply printed up. After they're printed, be sure to separate
your originals or masters from the supply you're going to be
selling. It's best to keep these master copies in a file cabinet
or someplace completely removed or separate from where you store
your inventory.
You're just about ready to start raking in the big money-but
first-you have to get the word out that you've got these reports
ready, and for sale to anyone that wants to buy a copy. We
suggest that you select one of the reports you fell will interest
the most people-Such a report might be "How to Get Big $$$....."
Make up a simple classified ad: FREE REPORT!
"How to Get Big $$ in Your Mailbox--Everyday! Send SASE to CASH,
Box 123, Anywhere USA 01020. Place this ad in as many of the
national coverage mail order publications as you can afford to
advertise in, and then hang on for a deluge of orders.
With each order, simply take a copy of this report and include it
with a copy of your advertising flyer listing all of your other
reports---with your name/address in place ours, of course-and
send it back to them in the self-addressed, stamped envelope that
they sent you. In most cases, you'll find that about half of
those people who have sent in for a copy of the free report, will
turn around and send you $15 for the complete set with
reproduction rights.
Simple-easy-and with a profit potential in the hundreds of
thousands of dollars because you'll find that every one of these
reports will sell for years and years to come!
As mentioned earlier, you should study the reports you buy and
from them, eventually write your own reports, making up your own
advertising circulars, and not only set your own selling price,
but control the number of people selling them. Writing and
selling simple "business success" reports is how most of the
"biggies" in mail order got their start-it's the bread and butter
of most mail order businesses-and the only right way to go if
you're trying to make it with a minimum investment.
GET STARTED RIGHT AWAY:
Send for your FREE listing of the many "How To" reports that you
can purchase and reproduce for pennies and sell for dollars.
Infopreneur Box 96, Purdy, MO 65734-0096.
One of the easiest, if not the easiest, ways of getting started
with a profitable mail order business of your own is through the
promotion and sale of money-making folios or reports.
Generally, the beginner purchases a series of these
reports-complete with reproduction rights. He reproduces them in
whatever quantity and as often as he likes-usually at a cost of
less than 5 cents each, sends out an advertising circular.
As has been said so many times in countless mail order advice
publications, you never really make any real money until you
control the product. When you buy the reproduction rights to a
set of reports, you control the product. You can advertise the
sale of these reports individually via national classified ads,
and follow up with your advertising circular as a "full page"
advertisement or send it out as part of your direct mail
packages. The bottom line is simply that when the orders come in,
you keep all the money for yourself, reproduce the reports for
pennies and end up with a profit that's beyond the belief of
other people in other types of businesses.
It's virtually impossible to convince most people that you can
make a profit of at least $1.00 per sheet of paper, but it's
being done every day of the week, and is actually the easiest way
there is of making money! Give it a try yourself, and you'll
probably be flabbergasted too.
The best part of getting started with these folios is that you'll
have an opportunity to see how they're written, precisely what
kind of information they contain, and from there, the background
you'll need to start writing similar folios and reports of your
own.
Let's say you send for the group of reports on the many ways of
making money in various small businesses. Just as soon as you get
them, read them over carefully. Make sure you understand and
fully comprehend the information and instructions in each report
because any one of them-all of them-are very definitely
problem-solving reports that can aid you in your own quest for
success. Jot down a few notes relative to those you want to use,
and/or pertinent information you might want to incorporate into a
report of your own-one that you write yourself and not only set
the selling price on, but also who or how people sell it.
The next thing is to take this series of reports to some of the
print shops in your area and ask them for a bid on their costs to
print up an inventory supply for you. When you finally find a
shop that'll print them at a cost that's agreeable to you, have a
supply printed up. After they're printed, be sure to separate
your originals or masters from the supply you're going to be
selling. It's best to keep these master copies in a file cabinet
or someplace completely removed or separate from where you store
your inventory.
You're just about ready to start raking in the big money-but
first-you have to get the word out that you've got these reports
ready, and for sale to anyone that wants to buy a copy. We
suggest that you select one of the reports you fell will interest
the most people-Such a report might be "How to Get Big $$$....."
Make up a simple classified ad: FREE REPORT!
"How to Get Big $$ in Your Mailbox--Everyday! Send SASE to CASH,
Box 123, Anywhere USA 01020. Place this ad in as many of the
national coverage mail order publications as you can afford to
advertise in, and then hang on for a deluge of orders.
With each order, simply take a copy of this report and include it
with a copy of your advertising flyer listing all of your other
reports---with your name/address in place ours, of course-and
send it back to them in the self-addressed, stamped envelope that
they sent you. In most cases, you'll find that about half of
those people who have sent in for a copy of the free report, will
turn around and send you $15 for the complete set with
reproduction rights.
Simple-easy-and with a profit potential in the hundreds of
thousands of dollars because you'll find that every one of these
reports will sell for years and years to come!
As mentioned earlier, you should study the reports you buy and
from them, eventually write your own reports, making up your own
advertising circulars, and not only set your own selling price,
but control the number of people selling them. Writing and
selling simple "business success" reports is how most of the
"biggies" in mail order got their start-it's the bread and butter
of most mail order businesses-and the only right way to go if
you're trying to make it with a minimum investment.
GET STARTED RIGHT AWAY:
Send for your FREE listing of the many "How To" reports that you
can purchase and reproduce for pennies and sell for dollars.
Infopreneur Box 96, Purdy, MO 65734-0096.
SUPER PROFITABLE NEW TECHNIQUES FOR SELLING BOOKS BY MAIL
The total number of books sold by small, part-time mail order
entrepreneurs is growing each year. Total sales each year for the
past five years have increased by almost 30-percent over the
previous year's sales.
Two "new angles" have greatly contributed to this phenomenal
growth in total sales.
One is the practice of offering a wide selection of books via
"mini-catalogs" The other "angle" is the practice of sending
these "min-catalogs" to prospective buyers as "inserts" in
printed materials the prospect has already ordered.
Mini-catalogs are usually printed on 8 1/2 x 11 sheets of
paper, then folded in half along the length, and simply slipped
inside the covers of a magazine or the folds of a newspaper.
Often-times, a mini-catalog is folded and sent out as a
self-mailer. Both of these methods of obtaining circulation are
very profitable.
A book-selling "mini-catalog" is made up of a "full-page
commercial" on the front page. This is your main sales thrust, or
primary attempt to sell a "featured" book with ease of your
mailings. The second, third, and half of the last page of the
min-catalog should be two columns of listings of other books you
have to offer.
Each listing should consist of the title of the book offered,
followed by a short description of either the book itself, or how
the book can benefit the buyer. This is then followed by the
catalog number of the book, and the price.
The bottom half of the page of your min-catalog should be
devoted to your customer order coupon. The "mini-catalog" should
be typeset, and printed on a different color of paper for each
mailing. Recent sales results indicate that the better quality
paper your mini-catalog is printed on, the more sales it brings
in for you.
Two major publishers who are currently supplying ready-made
catalogs for your use in generating business are;
PREMIER PUBLISHERS of Forth Worth, TX, and WILSHIRE BOOKS of N.
Hollywood, Ca.
Write to them on your letterhead, and ask for samples of their
promotional material.
Once you've got a mini-catalog with which to advertise your
books, you must bring all your efforts to bear on the problem of
obtaining maximum circulation of your mini-catalog among the
prospective book buyers.
The easiest and least expensive method is as follows: Check at
your newspaper offices for a listing of all their distributors
and/or route carriers. Contact these people and ask them to give
you a price they would charge to include one of your
mini-catalogs with each paper they sell or deliver. Determine how
many "min-catalogs" you'll need for this kind of distributors,
have that number of min-catalogs printed, hand them out to your
contracted distributors and newspaper carriers; then sit back and
prepare to fill book orders. It's simple and easy, but best of
all it really results in big profits for your book-selling
business!
Another simple method would be to line up students from
different junior high schools in your area, and pay them each $10
per thousand to deliver your min-catalogs door-to-door. If you
have junior high school age children, this could be the easiest
and least expensive method of distribution for you.
Major cities also have professional distributing services which
deliver advertising material to the residents. Check your local
phone directory for their names and addresses.
The orders which you develop through the local distribution
method can be filled by mail.
To expand your market beyond the local area, you need to
solicit the business by mail. Several excellent books are
available on developing sales by mail. A few are listed here.
Order from the distributor who supplied this report to you.
#366 FORTUNES WITH BOOKS MANUAL, BY LEE HOWARD...$7.95
#360 FREE ADVERTISING FOR MAIL ORDER DEALERS....$10.00
#365 &50,000 A YEAR FROM MAIL ORDER ADS.........$10.00
THE END OF THIS REPORT
The total number of books sold by small, part-time mail order
entrepreneurs is growing each year. Total sales each year for the
past five years have increased by almost 30-percent over the
previous year's sales.
Two "new angles" have greatly contributed to this phenomenal
growth in total sales.
One is the practice of offering a wide selection of books via
"mini-catalogs" The other "angle" is the practice of sending
these "min-catalogs" to prospective buyers as "inserts" in
printed materials the prospect has already ordered.
Mini-catalogs are usually printed on 8 1/2 x 11 sheets of
paper, then folded in half along the length, and simply slipped
inside the covers of a magazine or the folds of a newspaper.
Often-times, a mini-catalog is folded and sent out as a
self-mailer. Both of these methods of obtaining circulation are
very profitable.
A book-selling "mini-catalog" is made up of a "full-page
commercial" on the front page. This is your main sales thrust, or
primary attempt to sell a "featured" book with ease of your
mailings. The second, third, and half of the last page of the
min-catalog should be two columns of listings of other books you
have to offer.
Each listing should consist of the title of the book offered,
followed by a short description of either the book itself, or how
the book can benefit the buyer. This is then followed by the
catalog number of the book, and the price.
The bottom half of the page of your min-catalog should be
devoted to your customer order coupon. The "mini-catalog" should
be typeset, and printed on a different color of paper for each
mailing. Recent sales results indicate that the better quality
paper your mini-catalog is printed on, the more sales it brings
in for you.
Two major publishers who are currently supplying ready-made
catalogs for your use in generating business are;
PREMIER PUBLISHERS of Forth Worth, TX, and WILSHIRE BOOKS of N.
Hollywood, Ca.
Write to them on your letterhead, and ask for samples of their
promotional material.
Once you've got a mini-catalog with which to advertise your
books, you must bring all your efforts to bear on the problem of
obtaining maximum circulation of your mini-catalog among the
prospective book buyers.
The easiest and least expensive method is as follows: Check at
your newspaper offices for a listing of all their distributors
and/or route carriers. Contact these people and ask them to give
you a price they would charge to include one of your
mini-catalogs with each paper they sell or deliver. Determine how
many "min-catalogs" you'll need for this kind of distributors,
have that number of min-catalogs printed, hand them out to your
contracted distributors and newspaper carriers; then sit back and
prepare to fill book orders. It's simple and easy, but best of
all it really results in big profits for your book-selling
business!
Another simple method would be to line up students from
different junior high schools in your area, and pay them each $10
per thousand to deliver your min-catalogs door-to-door. If you
have junior high school age children, this could be the easiest
and least expensive method of distribution for you.
Major cities also have professional distributing services which
deliver advertising material to the residents. Check your local
phone directory for their names and addresses.
The orders which you develop through the local distribution
method can be filled by mail.
To expand your market beyond the local area, you need to
solicit the business by mail. Several excellent books are
available on developing sales by mail. A few are listed here.
Order from the distributor who supplied this report to you.
#366 FORTUNES WITH BOOKS MANUAL, BY LEE HOWARD...$7.95
#360 FREE ADVERTISING FOR MAIL ORDER DEALERS....$10.00
#365 &50,000 A YEAR FROM MAIL ORDER ADS.........$10.00
THE END OF THIS REPORT
HOW TO GET BIG DOLLARS IN YOUR MAILBOX-EVERY DAY!
No other business venture seems so inviting, or attracts so many
people than that of selling via mail order. On the surface, it
appears to be an easier and faster way to become rich than almost
any other method of doing business. All the people in the world
are your potential customers; you work from the privacy and
comfort of your own home; you set your own working hours; and you
answer to no one but yourself.
Ideally, you should have a product of your own--something you can
produce at very low cost, and sell at top price. If you are
buying something, advertising and reselling it, in order to
realize a profit, you have to mark it up at least 500%. This is
not an unreasonable mark-up for mail order sales.
Your product has to have mass appeal, and it has to be something
not readily available to your prospective customers except
through you. The product should be such that you "carry an
inventory" without worry of spoilage, aging or other damage. It
should be something you can send through the mail--deliver to
your customer--for next to nothing in relation to your selling
price.
The best money-making product of all is a "How-TO" report such as
this one. You don't have to be a literary genius, or even an
experienced writer to write one of these reports. In fact, the
easiest way is to buy a set of these reports--read them each
over, set it aside and write a similar one with more elaboration
or from a different point of view. Give your report a
commercially appealing title, set a price for it, advertise it
widely in a number of nationally circulated mail order
publications, and you could have something that will continue to
bring in money for you for many years to come.
The absolute best money-maker of them all is a report you've
found a great need for, researched thoroughly, and written from
scratch. Discovering these needs is not that difficult a task.
If you don't have the time to write and market one of these
reports, or just cannot produce one for whatever reason, the next
thing is to purchase a set of these reports with reproduction
rights. Here, you can have a number, reprinted for as little as
one or two cents each, and sell them for one to five dollars
each. The only problem with that approach is that after a year,
nearly everyone in mail order will have a copy of these reports,
and will be trying just as hard as you are to sell them.
Now, if you have bought the reproduction rights to the reports,
you simply rewrite them, put new titles on them, make up a new
advertising circular, and send them out as new reports each year.
There are a number of mail order self-help reports that have been
making the rounds for the past 25 years in just this manner.
Just because you haven't got the time or the tools to write one
of these reports is no reason for not producing one. If you have
an idea or the background material, and the confidence that such
a report will sell--get in touch with someone who specializes in
this kind of writing.., and have them put the finished product
together for you. Generally, the fees will run to $100 per page.
But this is an "incidental fee" indeed, if you come up with
something that has the potential of bringing in several thousand
dollars per year for the next ten years or so. Remember, once you
have it together and written, you just continue making copies of
your original and filling prepaid cash orders for as long as you
wish to stay in business.
You should also have advertising circulars, a catalog or a
"follow-up" offer for every order you get. Many people make the
mistake of "sending their whole store" in response to every
inquiry. When you receive an inquiry to your advertising, you
should have a prepared sales letter describing the item you're
advertising, and perhaps a circular listing in catalog style some
of the other products that tie in with the product of your sales
letter. This is known as the "Featured Selection Plus Alternates"
approach.
When you receive an order for the product you've been advertising
or featuring in your direct mail efforts, include one of your
product catalogs in the package with the customer's order. The
most effective practice is to include an advertising circular or
brochure of a leader item or special-of-the-month, and your
catalog. The main thing NOT to do is include more than a couple
of separate "featured selection" circulars. Keep your eyes on how
the big mail order houses do it, and duplicate their operating
plan within your own means.
The important point to remember here is to be sure to include
something different--something new--something your customer has
not seen or been offered a chance to buy--with each contact you
make with him. Once you've broken the ice and got him spending
money with you, continue showing him products of a related nature
that should stimulate his appetite for greater success. For sure,
he'll never be more in mood to buy from you than when he receives
something he has ordered. So every time you fill and send out an
order to a buyer, include an opportunity for him to buy even more
from you.
You can make a very comfortable income, but you'll never get rich
so long as you're having your orders dropshipped for you. Having
a connection with a prime source that will dropship orders for
you is one of the surest and best ways to "learn" the business of
selling by mail--but if you really want to make it big, you'll
use dropshipping sources for learning, and to back up your
primary product with follow-up offers.
If you don't have a primary product of your own, the next best
thing is to buy in quantity lots at wholesale prices. A word of
caution here, though: do not buy a quantity supply of anything
until you've seen a sample of the product and thoroughly tested
the saleability of that product.
Too often, the beginner is sold a quantity of a certain product
at so-called wholesale prices, only to find that after he had
spent his capital he either doesn't want to put forth the effort
and time to sell that particular product, or that he can't "give
it away," let alone sell it. Suppliers who operate for you
orders, generally derive most of their income from the sale of
these initial "required" inventories. Always investigate and
check out the saleability before you buy anything more than just
a single sample.
Selling your reports depends on your advertising. You have to get
the word out that you have "money-making information" available
for sale. Start out small by using short classified type ads.
Look at how the established mail order report sellers are doing
it, and copy their methods. Do not copy their ads--instead, use
them as idea stimulators for your own original copy. Place an ad
in one of the largest circulation publications you can find, then
use the money that comes in from the first ad to place similar
ads in three or four other publications.
One of the insider secrets of the mail order business is in
multiplying your advertising exposure. This means simply that you
start with an ad in one publication, and from there, expand your
exposure by advertising in more publications. Be patient, and
wait for the returns from your current ads, then use that money
to increase the number of people who will have a chance to see
your ad. It's as simple as that, and it works every time. Try it
and see for yourself.
All of this means as you are getting started with a new mail
order business, you have to reinvest all your business income
back into the business. To do otherwise is a straight line to
business failure.
No other business venture seems so inviting, or attracts so many
people than that of selling via mail order. On the surface, it
appears to be an easier and faster way to become rich than almost
any other method of doing business. All the people in the world
are your potential customers; you work from the privacy and
comfort of your own home; you set your own working hours; and you
answer to no one but yourself.
Ideally, you should have a product of your own--something you can
produce at very low cost, and sell at top price. If you are
buying something, advertising and reselling it, in order to
realize a profit, you have to mark it up at least 500%. This is
not an unreasonable mark-up for mail order sales.
Your product has to have mass appeal, and it has to be something
not readily available to your prospective customers except
through you. The product should be such that you "carry an
inventory" without worry of spoilage, aging or other damage. It
should be something you can send through the mail--deliver to
your customer--for next to nothing in relation to your selling
price.
The best money-making product of all is a "How-TO" report such as
this one. You don't have to be a literary genius, or even an
experienced writer to write one of these reports. In fact, the
easiest way is to buy a set of these reports--read them each
over, set it aside and write a similar one with more elaboration
or from a different point of view. Give your report a
commercially appealing title, set a price for it, advertise it
widely in a number of nationally circulated mail order
publications, and you could have something that will continue to
bring in money for you for many years to come.
The absolute best money-maker of them all is a report you've
found a great need for, researched thoroughly, and written from
scratch. Discovering these needs is not that difficult a task.
If you don't have the time to write and market one of these
reports, or just cannot produce one for whatever reason, the next
thing is to purchase a set of these reports with reproduction
rights. Here, you can have a number, reprinted for as little as
one or two cents each, and sell them for one to five dollars
each. The only problem with that approach is that after a year,
nearly everyone in mail order will have a copy of these reports,
and will be trying just as hard as you are to sell them.
Now, if you have bought the reproduction rights to the reports,
you simply rewrite them, put new titles on them, make up a new
advertising circular, and send them out as new reports each year.
There are a number of mail order self-help reports that have been
making the rounds for the past 25 years in just this manner.
Just because you haven't got the time or the tools to write one
of these reports is no reason for not producing one. If you have
an idea or the background material, and the confidence that such
a report will sell--get in touch with someone who specializes in
this kind of writing.., and have them put the finished product
together for you. Generally, the fees will run to $100 per page.
But this is an "incidental fee" indeed, if you come up with
something that has the potential of bringing in several thousand
dollars per year for the next ten years or so. Remember, once you
have it together and written, you just continue making copies of
your original and filling prepaid cash orders for as long as you
wish to stay in business.
You should also have advertising circulars, a catalog or a
"follow-up" offer for every order you get. Many people make the
mistake of "sending their whole store" in response to every
inquiry. When you receive an inquiry to your advertising, you
should have a prepared sales letter describing the item you're
advertising, and perhaps a circular listing in catalog style some
of the other products that tie in with the product of your sales
letter. This is known as the "Featured Selection Plus Alternates"
approach.
When you receive an order for the product you've been advertising
or featuring in your direct mail efforts, include one of your
product catalogs in the package with the customer's order. The
most effective practice is to include an advertising circular or
brochure of a leader item or special-of-the-month, and your
catalog. The main thing NOT to do is include more than a couple
of separate "featured selection" circulars. Keep your eyes on how
the big mail order houses do it, and duplicate their operating
plan within your own means.
The important point to remember here is to be sure to include
something different--something new--something your customer has
not seen or been offered a chance to buy--with each contact you
make with him. Once you've broken the ice and got him spending
money with you, continue showing him products of a related nature
that should stimulate his appetite for greater success. For sure,
he'll never be more in mood to buy from you than when he receives
something he has ordered. So every time you fill and send out an
order to a buyer, include an opportunity for him to buy even more
from you.
You can make a very comfortable income, but you'll never get rich
so long as you're having your orders dropshipped for you. Having
a connection with a prime source that will dropship orders for
you is one of the surest and best ways to "learn" the business of
selling by mail--but if you really want to make it big, you'll
use dropshipping sources for learning, and to back up your
primary product with follow-up offers.
If you don't have a primary product of your own, the next best
thing is to buy in quantity lots at wholesale prices. A word of
caution here, though: do not buy a quantity supply of anything
until you've seen a sample of the product and thoroughly tested
the saleability of that product.
Too often, the beginner is sold a quantity of a certain product
at so-called wholesale prices, only to find that after he had
spent his capital he either doesn't want to put forth the effort
and time to sell that particular product, or that he can't "give
it away," let alone sell it. Suppliers who operate for you
orders, generally derive most of their income from the sale of
these initial "required" inventories. Always investigate and
check out the saleability before you buy anything more than just
a single sample.
Selling your reports depends on your advertising. You have to get
the word out that you have "money-making information" available
for sale. Start out small by using short classified type ads.
Look at how the established mail order report sellers are doing
it, and copy their methods. Do not copy their ads--instead, use
them as idea stimulators for your own original copy. Place an ad
in one of the largest circulation publications you can find, then
use the money that comes in from the first ad to place similar
ads in three or four other publications.
One of the insider secrets of the mail order business is in
multiplying your advertising exposure. This means simply that you
start with an ad in one publication, and from there, expand your
exposure by advertising in more publications. Be patient, and
wait for the returns from your current ads, then use that money
to increase the number of people who will have a chance to see
your ad. It's as simple as that, and it works every time. Try it
and see for yourself.
All of this means as you are getting started with a new mail
order business, you have to reinvest all your business income
back into the business. To do otherwise is a straight line to
business failure.
THE EASIEST MOST PROFITABLE MAIL ORDER
BUSINESS OF THEM ALL
To be rich--to have an endless supply of money for anything and
everything--is the goal of almost every man, woman and child in
the world. More specifically, the people who don't have but would
like to have money enough for everything they've always wanted,
are continually searching for some "secret combination" that will
open the doors to unlimited wealth for them..
Sooner or later, these people all turn to mail order selling
and, one way or another, give it a try as a pathway to the
fulfillment of all of their dreams. And, why not..
They are constantly bombarded with "fabulous get rich quick"
opportunity offers in their mail boxes. In just about every
magazine they look at, full page advertisements promising UTOPIA,
Just for clipping and sending in the attached coupon, jump out at
them.
Each and every one of these opportunity offers seems to promise
complete fulfillment of the readers "needs, wants and desires."
They all make it sound as if all one has to do is sign up--send
in a small fee--get the details--an explanation of the plan--an
almost immediately, their mail boxes will begin to overflow with
letters containing cash, checks and money orders. No big
investment--no business knowledge--and no work required..
My friend, all this is "advertising hype" designed to "lead the
reader into seeing and tasting" the fulfillment of all his
dreams. He's so overwhelmed by "the solution to his wants"
offered by the advertisement, and he reads "only what he wants to
read" in these opportunity offers. That's "Top-of-the-line"
copywriting, and worth it's weight in gold!
Disregarding the obvious "chain letter and envelope stuffing
schemes," these opportunity offers for "riches beyond your
wildest dreams," gives one of two money-making plans.
The first is some sort of "book of knowledge" written by
someone on typing ability but generally sadly lacking in the
experience of "having done it himself," and/or the ambition to
get away from his typewriter long enough to "make his own mint"
using the plan he's advising you to follow.
These writers tell you to "knock out" a how-to report about
something that you're an expert on--to run a low-cost classified
ad offering it for sale in a national publication--and then sit
back and let the money roll in..The thing is, what does a
shipping clerk, and engine lathe operator, or retail sales clerk
know that other people will pay money to learn?
Even if one of these people were to come up with a saleable
how-to report, where are they going to get "expertise" to write a
real order-pulling ad, and which national publication is the
"right one" for him to advertise in...The truth of the matter is
that very few, if any--shipping clerks, engine lathe operators,
or retail clerks--know the first thing about writing how-to
reports, composing classified ads, or placing advertising in
national publications...
In fact, the very idea of undertaking such necessities to
successful mail order selling--at the risk of losing a lot of
"hard-earned" money--is so frightening to so many people that
they never get beyond this part of the instruction sheet. And
most of those that do rely upon what they "think" they know about
writing how-to reports composing classified ads, and placing
advertising in national publication--would be much better off,
and receive a lot more value for their money, by spending it at
the neighborhood church or community center.
The other kind of money making plan these "dream fulfillment"
advertisements offer is a Super Profitable Mail Order Dealership
of your own..
You buy the book that explains all the procedures for making
millions via mail order...Included with your "book of knowledge,"
is a camera ready circular advertising this book--the same one
you sent for to make YOU rich--and a dealership instruction
sheet.
This beautiful piece of sales copy explains how everyone in all
parts of the world is just waiting for the chance to buy a copy
of this book--after all-- you were eager to buy it, weren't you?
Thus, the instruction sheet goes on to explain, all you've got to
do is either order a supply of these circulars--at inflated
printing costs--or better yet, take the camera ready copy to your
near-by "quick-print" shop and have it reprinted with your
name/address on the order coupon. From there, you simply send
these circulars to waiting buyers, deduct 50% from each order you
receive--this is your gross income--forward the customer's name,
order and remaining 50% of the sales price on to the people you
bought your book from, and you're supposedly, home free!
Two very important factors of this plan must be considered
before anticipating any income..Profits have be weighted against
your costs of making each sale..But even before these factors can
be considered however, the prospective seller must be sure of the
"mass appeal" of the product he's about to offer, and precisely
his "available prospective customers." In other words, and in
case of a report or book, it's the "appeal of the title" and the
mailing list or number of opportunity buyers he can present his
offer to..These are the bottom-line factors that will decide
whether or not your efforts result in your pockets being filled
with profits or monthly payments and debt...
Assuming you've understood the theme of our discussion thus
far, you're probably thinking that "supply the needs of the mail
order sellers" is where all the big money is being made in mail
order. And, if this is the trend of your thinking, you're
absolutely right! It always has been, and it always will be your
bigger profit maker...
Thus, the easiest and most profitable mail order business is
supplying mail order sellers with mailing lists--the names and
addresses of people looking for money-making opportunities...
Unless a mail order seller has ready and dependable source of
fresh prospects--names and addresses--to send his offers to, his
business will soon wither and die. Every mail order seller in the
country needs constant supply of new names/addresses for his
business to grow and his profits to build. The need for, and the
demand for prospective mail order buyers is glutinous and
unlimited! All you have to do is organize your ability to supply
this need, and then turn contact mail order operators with your
program to supply them with new prospects.
You start with a basic supply of 10,000 names--we offer you a
basic supply of 10,000 names on plain paper masters, all set to
copy onto your own labels as often, and whenever quantities your
buyers request--for just $1.00...these are names and addresses of
our own customers--people who have spent anywhere form $2 to $850
for money-making reports, manuals and programs that we
offer...After more than 20 very successful years in business,
we've found that the more often a mailing list is used, the more
money the people that mailing list spend..
We run our own mailing list subscription service which brought
in more than $65,000 for us last year. Here's how we operate our
service, and recommend that you consider duplicating...
Each week, we send out sales letters offering our Mailing List
Subscription to mail order entrepreneurs across the country.
Basically, we're offering to supply them with a 100 names of our
buyers within the past week, on peel and stick labels, for $5 or
10- week subscription period $50.. 200 names for $9 or $90 for a
10-week subscription...300 names for $12 or 300 per week over a
10-week subscription for just $120...
Operationally, our girls type the names and addresses of our
customers from incoming orders onto "label masters" as they are
received...On Friday afternoons, these girls then photo-copy
these masters onto sheets of labels for our mailing list
subscribers, with never more than 12-subscribers receiving any
part of, or the same thousand names...
We generate orders--get our names--thou a number of different
methods. By far, most of the names come from the advertisement
below, which is run on a regular basis in a number of national
publications...
FREE! All-new home-based money-making opportunity! Send SASE
to:
Of late, this small classified ad has been generating better
than 4,000 names per month for us. The report we send out is a
simple one-page instruction sheet explaining how anyone can make
extra money by saving, and selling, his in-coming mail. Along
with each of these reports we send out, we include a copy of out
Money Tree circular, and our mailing list subscription service
sales letters. In reply to this package, and average 3 out of 4
people send in to get in on the Money Tree Program, and/or
mailing list subscription service. From there, we just keep right
on going by setting these people as "independent commission sales
people" for our entire list of business success reports and
business start-up manuals.
The most important part of a Subscription Mailing List Service
is to have a good supply of names--a mailing list ready-to-use,
organized and on hand. As mentioned earlier, we feel you'll need
at least a basic supply of 10,000 names as a starter supply.
The next most important ingredient is your subscriber sales
letter. A copy of our current sales letter is included at the end
of this report. It pulls very well for us, as I'm sure it'll do
for you--but the important point here is an example of how to
write such a sales letter, as with a pattern in front of you,
perhaps you can write an even better one. You must have a sales
letter that appeals to the needs of your prospective buyer, and
at the same time, solves an outstanding problem for him.
The next thing is to get one of your letters out to all the
mail order sellers you know of, and/or can locate. Set up a
business plan--you will compile 1,000 mail order operators per
week, from incoming mail and advertisements you run across..List
these names on 3x5 cards, and arrange in zip code order so that
you have a record of who you've sent your offer to, and
then...Continue adding to this file of mail order people..Then
each week, get a thousand letters in the mail--100 or 200 letters
per week just won't pull in the orders fast enough for you--5,000
letters per week, and you'll soon be making $1,000 per week, over
and above printing and postage costs!
So, and as reiteration of what has been stated earlier, the
big-big money in mail order is, always has been, and always will
be made by those people with the "moxie" to supply the mail order
operators with the products and/or materials for them to operate
a by-mail business. After everything has been "torn apart and put
back together again," the bottom-line fact remains--The easiest,
and most profitable mail order business is mailing list supply
business.
Everyone doing business by mail needs a mailing list of
prospects to whom he can send his money-producing offers. Every
mail order operator alive, and with the slightest bit of ambition
to make money, is constantly on the look-out for sources of fresh
names--prospects to whom he can send his offers. So long as
people continue to "sell by mail," there will be a demand for
mailing list!
Look at it mathematically: if you had 100 subscribers to your
mailing list service paying you just $10 per week, you'd be
grossing $1,000 per week! Just 10 subscribers give you $100 per
week--20 subscribers, $200 per week--and from there, you're
limited only by your efforts to bring in new subscribers..When we
started our service, we sent 1,000 sales letters the first week,
and from those first letters, we came up with 25 subscribers with
5-days...Needless to say, we continued to build our subscriber
list and can truthfully say that this particular division of our
business is not only the easiest to operate, but very definitely
the most profitable of our entire operation!
Once you've got your mailing list service established, it's
only natural that your should "add to it, or have something else
to go along with it brings in additional money." Keeping the
thought in mind, of supplying the needs of people hoping to
become rich via mail order selling, we think the logical addenda
or extra service to a mailing list service is the furnishing of
"original business success reports" that can be
reprinted/reproduced and sold by your mailing list subscribers!
From there, it's only natural that you become a "business
opportunity book dealer or seller."
Riches beyond your wildest dreams, via mail order, are entirely
possible and waiting for you--provided you have your "finger on
the pulse" of the market, and a business plan that will enable
you to attain total success. Most opportunity offers costs you
money, a lot of your time, plus that even a "work-acholic" would
shy away from, and they deliver only enough income to keep you
"reaching" for the brass ring, untold frustration and
indebtedness...
There are secrets in mail order--Number One, an ability to
analyze and understand the market...Number Two, the ability to
select and offer the right product at the right time--Number
Three, an ability to write advertisements and get it in front of
the majority of your potential buyers...
Wishing you the greatest of success in all your money-making
efforts, the only thing left is for you to read over the
instructions as presented herein, get organized with your own
program, and start selling it. Everything worthwhile takes a
little bit of time to organize; a little bit of money to get
started; and a little bit of work to "push it thou to total
success," but of all the money-making possibilities you've ever
been offered this one can definitely be the easiest and most
profitable for you! Take care, and let us hear from you as you
grow...
OUR ALL-NEW MAILING LIST SUBSCRIPTION SERVICE,
CAN REALLY START THE ORDERS ROLLING IN FOR YOU!
100 names-all less than 30-days old-on peel & stick labels just
$5.. A six week subscription -100 names per week on peel& stick
labels-just $25 100 names-all less than 30-days old-on plain
masters, ready for copying onto your own labels-just $4.. A six
week subscription-100 names per week on plain paper masters-just
$20... 200-names-all less than 30-days old-on peel & stick
labels-just $9... A six week subscription-200 names per week on
peel & stick labels-just $50... 200-names all less than 30-days
old-on plain masters ready for you to copy unto your own
labels-just $7... A six week subscription-200 names per week on
plain paper masters-just $40... 300 names all less than 30-days
old-on peel & stick labels-just $12 A six week subscriptions-300
names per week on peel & stick labels-just $70...300 names less
than 30-days old- on plain masters ready for you to copy unto
your labels-just $10 A six week subscription-300 names on plain
masters-just $55... 500 names-all less than 30-days old-on peel &
stick labels-just $22.50.. A six week subscription-500 names per
week on peel & stick labels-just $120...500 names- all less than
30-days old-on plain masters ready for you to copy unto your own
labels-just $15... A six week subscription-500 names per week on
plain paper masters-just $75 1,000 names-all less than 30-days
old-on peel & stick labels-just $40 A six week subscription-1,000
names on peel & stick labels-just $225 1,000 names-all less than
30-days old-on plain paper masters ready for you to copy unto
your own labels-just $25... A six week subscription-1,000 names
on plain paper masters-just $150... ****Additional thousands on
peel & stick labels, just $25 per thousand....Additional
thousands on plain paper masters, just $15 per thousand...
Remember, these are NOT names we've traded for, or compiled from
the telephone book, or purchased from some other publisher,
mailing list brokers or mail order dealer! These are
names/addresses of people who have sent money in to us within the
last 30-day period for advertising orders, self-improving tapes,
and business opportunity dealerships. Our girls compile these
lists fresh every week, from our incoming mail. These are the
hottest, most responsive names-mailing lists-you'll find
anywhere!
Indeed, this is a special service that until now has been offered
only to those subscribers and association members; but we've had
so many requests from "beginning extra-income seekers" wanting to
get started with only a few hundred names per week that we've
just recently expanded our mailing lists subscription service to
accommodate the small, and beginning mailer. After all, you'd
have to be spending a lot of money on postage alone to send out
1,000 names per week.
I urge you to give our mailing list subscription service a
try...I know you'll want to renew, and keep those orders with
cash, checks and money orders coming in on a regular basis...
Even with the "increased moving around" of people looking for
work these days--we guarantee our lists to be 93%
deliverable...And to back-up this guarantee, whenever you get
back an offer you've sent to a name on one of our mailing lists
marked "undeliverable" by the post office, just send that
envelope on to us and we'll replace that name and address with a
fresh name and address...
The bottom line of this offer is simply this. No longer do you
have to buy more names than you can use at prices that would make
your ancestors turn over in their graves--Now you can subscribe
to a regular mailing list service of fresh names--all less than
30-days old, most less than 10-days old-proven mail order buyers,
in the amount you can best handle according to your mailing
plans, and at prices that allow you a margin for real profits!
You'll be receiving fresh mailing list via First Class Priority
Mail every week, with Monday Postmark!
Let us start the orders rolling in for you--help you to put Real
Money in your pockets! Select the mailing list program that best
suits your needs--and affordability--and get your subscription
check to us today!
BUSINESS OF THEM ALL
To be rich--to have an endless supply of money for anything and
everything--is the goal of almost every man, woman and child in
the world. More specifically, the people who don't have but would
like to have money enough for everything they've always wanted,
are continually searching for some "secret combination" that will
open the doors to unlimited wealth for them..
Sooner or later, these people all turn to mail order selling
and, one way or another, give it a try as a pathway to the
fulfillment of all of their dreams. And, why not..
They are constantly bombarded with "fabulous get rich quick"
opportunity offers in their mail boxes. In just about every
magazine they look at, full page advertisements promising UTOPIA,
Just for clipping and sending in the attached coupon, jump out at
them.
Each and every one of these opportunity offers seems to promise
complete fulfillment of the readers "needs, wants and desires."
They all make it sound as if all one has to do is sign up--send
in a small fee--get the details--an explanation of the plan--an
almost immediately, their mail boxes will begin to overflow with
letters containing cash, checks and money orders. No big
investment--no business knowledge--and no work required..
My friend, all this is "advertising hype" designed to "lead the
reader into seeing and tasting" the fulfillment of all his
dreams. He's so overwhelmed by "the solution to his wants"
offered by the advertisement, and he reads "only what he wants to
read" in these opportunity offers. That's "Top-of-the-line"
copywriting, and worth it's weight in gold!
Disregarding the obvious "chain letter and envelope stuffing
schemes," these opportunity offers for "riches beyond your
wildest dreams," gives one of two money-making plans.
The first is some sort of "book of knowledge" written by
someone on typing ability but generally sadly lacking in the
experience of "having done it himself," and/or the ambition to
get away from his typewriter long enough to "make his own mint"
using the plan he's advising you to follow.
These writers tell you to "knock out" a how-to report about
something that you're an expert on--to run a low-cost classified
ad offering it for sale in a national publication--and then sit
back and let the money roll in..The thing is, what does a
shipping clerk, and engine lathe operator, or retail sales clerk
know that other people will pay money to learn?
Even if one of these people were to come up with a saleable
how-to report, where are they going to get "expertise" to write a
real order-pulling ad, and which national publication is the
"right one" for him to advertise in...The truth of the matter is
that very few, if any--shipping clerks, engine lathe operators,
or retail clerks--know the first thing about writing how-to
reports, composing classified ads, or placing advertising in
national publications...
In fact, the very idea of undertaking such necessities to
successful mail order selling--at the risk of losing a lot of
"hard-earned" money--is so frightening to so many people that
they never get beyond this part of the instruction sheet. And
most of those that do rely upon what they "think" they know about
writing how-to reports composing classified ads, and placing
advertising in national publication--would be much better off,
and receive a lot more value for their money, by spending it at
the neighborhood church or community center.
The other kind of money making plan these "dream fulfillment"
advertisements offer is a Super Profitable Mail Order Dealership
of your own..
You buy the book that explains all the procedures for making
millions via mail order...Included with your "book of knowledge,"
is a camera ready circular advertising this book--the same one
you sent for to make YOU rich--and a dealership instruction
sheet.
This beautiful piece of sales copy explains how everyone in all
parts of the world is just waiting for the chance to buy a copy
of this book--after all-- you were eager to buy it, weren't you?
Thus, the instruction sheet goes on to explain, all you've got to
do is either order a supply of these circulars--at inflated
printing costs--or better yet, take the camera ready copy to your
near-by "quick-print" shop and have it reprinted with your
name/address on the order coupon. From there, you simply send
these circulars to waiting buyers, deduct 50% from each order you
receive--this is your gross income--forward the customer's name,
order and remaining 50% of the sales price on to the people you
bought your book from, and you're supposedly, home free!
Two very important factors of this plan must be considered
before anticipating any income..Profits have be weighted against
your costs of making each sale..But even before these factors can
be considered however, the prospective seller must be sure of the
"mass appeal" of the product he's about to offer, and precisely
his "available prospective customers." In other words, and in
case of a report or book, it's the "appeal of the title" and the
mailing list or number of opportunity buyers he can present his
offer to..These are the bottom-line factors that will decide
whether or not your efforts result in your pockets being filled
with profits or monthly payments and debt...
Assuming you've understood the theme of our discussion thus
far, you're probably thinking that "supply the needs of the mail
order sellers" is where all the big money is being made in mail
order. And, if this is the trend of your thinking, you're
absolutely right! It always has been, and it always will be your
bigger profit maker...
Thus, the easiest and most profitable mail order business is
supplying mail order sellers with mailing lists--the names and
addresses of people looking for money-making opportunities...
Unless a mail order seller has ready and dependable source of
fresh prospects--names and addresses--to send his offers to, his
business will soon wither and die. Every mail order seller in the
country needs constant supply of new names/addresses for his
business to grow and his profits to build. The need for, and the
demand for prospective mail order buyers is glutinous and
unlimited! All you have to do is organize your ability to supply
this need, and then turn contact mail order operators with your
program to supply them with new prospects.
You start with a basic supply of 10,000 names--we offer you a
basic supply of 10,000 names on plain paper masters, all set to
copy onto your own labels as often, and whenever quantities your
buyers request--for just $1.00...these are names and addresses of
our own customers--people who have spent anywhere form $2 to $850
for money-making reports, manuals and programs that we
offer...After more than 20 very successful years in business,
we've found that the more often a mailing list is used, the more
money the people that mailing list spend..
We run our own mailing list subscription service which brought
in more than $65,000 for us last year. Here's how we operate our
service, and recommend that you consider duplicating...
Each week, we send out sales letters offering our Mailing List
Subscription to mail order entrepreneurs across the country.
Basically, we're offering to supply them with a 100 names of our
buyers within the past week, on peel and stick labels, for $5 or
10- week subscription period $50.. 200 names for $9 or $90 for a
10-week subscription...300 names for $12 or 300 per week over a
10-week subscription for just $120...
Operationally, our girls type the names and addresses of our
customers from incoming orders onto "label masters" as they are
received...On Friday afternoons, these girls then photo-copy
these masters onto sheets of labels for our mailing list
subscribers, with never more than 12-subscribers receiving any
part of, or the same thousand names...
We generate orders--get our names--thou a number of different
methods. By far, most of the names come from the advertisement
below, which is run on a regular basis in a number of national
publications...
FREE! All-new home-based money-making opportunity! Send SASE
to:
Of late, this small classified ad has been generating better
than 4,000 names per month for us. The report we send out is a
simple one-page instruction sheet explaining how anyone can make
extra money by saving, and selling, his in-coming mail. Along
with each of these reports we send out, we include a copy of out
Money Tree circular, and our mailing list subscription service
sales letters. In reply to this package, and average 3 out of 4
people send in to get in on the Money Tree Program, and/or
mailing list subscription service. From there, we just keep right
on going by setting these people as "independent commission sales
people" for our entire list of business success reports and
business start-up manuals.
The most important part of a Subscription Mailing List Service
is to have a good supply of names--a mailing list ready-to-use,
organized and on hand. As mentioned earlier, we feel you'll need
at least a basic supply of 10,000 names as a starter supply.
The next most important ingredient is your subscriber sales
letter. A copy of our current sales letter is included at the end
of this report. It pulls very well for us, as I'm sure it'll do
for you--but the important point here is an example of how to
write such a sales letter, as with a pattern in front of you,
perhaps you can write an even better one. You must have a sales
letter that appeals to the needs of your prospective buyer, and
at the same time, solves an outstanding problem for him.
The next thing is to get one of your letters out to all the
mail order sellers you know of, and/or can locate. Set up a
business plan--you will compile 1,000 mail order operators per
week, from incoming mail and advertisements you run across..List
these names on 3x5 cards, and arrange in zip code order so that
you have a record of who you've sent your offer to, and
then...Continue adding to this file of mail order people..Then
each week, get a thousand letters in the mail--100 or 200 letters
per week just won't pull in the orders fast enough for you--5,000
letters per week, and you'll soon be making $1,000 per week, over
and above printing and postage costs!
So, and as reiteration of what has been stated earlier, the
big-big money in mail order is, always has been, and always will
be made by those people with the "moxie" to supply the mail order
operators with the products and/or materials for them to operate
a by-mail business. After everything has been "torn apart and put
back together again," the bottom-line fact remains--The easiest,
and most profitable mail order business is mailing list supply
business.
Everyone doing business by mail needs a mailing list of
prospects to whom he can send his money-producing offers. Every
mail order operator alive, and with the slightest bit of ambition
to make money, is constantly on the look-out for sources of fresh
names--prospects to whom he can send his offers. So long as
people continue to "sell by mail," there will be a demand for
mailing list!
Look at it mathematically: if you had 100 subscribers to your
mailing list service paying you just $10 per week, you'd be
grossing $1,000 per week! Just 10 subscribers give you $100 per
week--20 subscribers, $200 per week--and from there, you're
limited only by your efforts to bring in new subscribers..When we
started our service, we sent 1,000 sales letters the first week,
and from those first letters, we came up with 25 subscribers with
5-days...Needless to say, we continued to build our subscriber
list and can truthfully say that this particular division of our
business is not only the easiest to operate, but very definitely
the most profitable of our entire operation!
Once you've got your mailing list service established, it's
only natural that your should "add to it, or have something else
to go along with it brings in additional money." Keeping the
thought in mind, of supplying the needs of people hoping to
become rich via mail order selling, we think the logical addenda
or extra service to a mailing list service is the furnishing of
"original business success reports" that can be
reprinted/reproduced and sold by your mailing list subscribers!
From there, it's only natural that you become a "business
opportunity book dealer or seller."
Riches beyond your wildest dreams, via mail order, are entirely
possible and waiting for you--provided you have your "finger on
the pulse" of the market, and a business plan that will enable
you to attain total success. Most opportunity offers costs you
money, a lot of your time, plus that even a "work-acholic" would
shy away from, and they deliver only enough income to keep you
"reaching" for the brass ring, untold frustration and
indebtedness...
There are secrets in mail order--Number One, an ability to
analyze and understand the market...Number Two, the ability to
select and offer the right product at the right time--Number
Three, an ability to write advertisements and get it in front of
the majority of your potential buyers...
Wishing you the greatest of success in all your money-making
efforts, the only thing left is for you to read over the
instructions as presented herein, get organized with your own
program, and start selling it. Everything worthwhile takes a
little bit of time to organize; a little bit of money to get
started; and a little bit of work to "push it thou to total
success," but of all the money-making possibilities you've ever
been offered this one can definitely be the easiest and most
profitable for you! Take care, and let us hear from you as you
grow...
OUR ALL-NEW MAILING LIST SUBSCRIPTION SERVICE,
CAN REALLY START THE ORDERS ROLLING IN FOR YOU!
100 names-all less than 30-days old-on peel & stick labels just
$5.. A six week subscription -100 names per week on peel& stick
labels-just $25 100 names-all less than 30-days old-on plain
masters, ready for copying onto your own labels-just $4.. A six
week subscription-100 names per week on plain paper masters-just
$20... 200-names-all less than 30-days old-on peel & stick
labels-just $9... A six week subscription-200 names per week on
peel & stick labels-just $50... 200-names all less than 30-days
old-on plain masters ready for you to copy unto your own
labels-just $7... A six week subscription-200 names per week on
plain paper masters-just $40... 300 names all less than 30-days
old-on peel & stick labels-just $12 A six week subscriptions-300
names per week on peel & stick labels-just $70...300 names less
than 30-days old- on plain masters ready for you to copy unto
your labels-just $10 A six week subscription-300 names on plain
masters-just $55... 500 names-all less than 30-days old-on peel &
stick labels-just $22.50.. A six week subscription-500 names per
week on peel & stick labels-just $120...500 names- all less than
30-days old-on plain masters ready for you to copy unto your own
labels-just $15... A six week subscription-500 names per week on
plain paper masters-just $75 1,000 names-all less than 30-days
old-on peel & stick labels-just $40 A six week subscription-1,000
names on peel & stick labels-just $225 1,000 names-all less than
30-days old-on plain paper masters ready for you to copy unto
your own labels-just $25... A six week subscription-1,000 names
on plain paper masters-just $150... ****Additional thousands on
peel & stick labels, just $25 per thousand....Additional
thousands on plain paper masters, just $15 per thousand...
Remember, these are NOT names we've traded for, or compiled from
the telephone book, or purchased from some other publisher,
mailing list brokers or mail order dealer! These are
names/addresses of people who have sent money in to us within the
last 30-day period for advertising orders, self-improving tapes,
and business opportunity dealerships. Our girls compile these
lists fresh every week, from our incoming mail. These are the
hottest, most responsive names-mailing lists-you'll find
anywhere!
Indeed, this is a special service that until now has been offered
only to those subscribers and association members; but we've had
so many requests from "beginning extra-income seekers" wanting to
get started with only a few hundred names per week that we've
just recently expanded our mailing lists subscription service to
accommodate the small, and beginning mailer. After all, you'd
have to be spending a lot of money on postage alone to send out
1,000 names per week.
I urge you to give our mailing list subscription service a
try...I know you'll want to renew, and keep those orders with
cash, checks and money orders coming in on a regular basis...
Even with the "increased moving around" of people looking for
work these days--we guarantee our lists to be 93%
deliverable...And to back-up this guarantee, whenever you get
back an offer you've sent to a name on one of our mailing lists
marked "undeliverable" by the post office, just send that
envelope on to us and we'll replace that name and address with a
fresh name and address...
The bottom line of this offer is simply this. No longer do you
have to buy more names than you can use at prices that would make
your ancestors turn over in their graves--Now you can subscribe
to a regular mailing list service of fresh names--all less than
30-days old, most less than 10-days old-proven mail order buyers,
in the amount you can best handle according to your mailing
plans, and at prices that allow you a margin for real profits!
You'll be receiving fresh mailing list via First Class Priority
Mail every week, with Monday Postmark!
Let us start the orders rolling in for you--help you to put Real
Money in your pockets! Select the mailing list program that best
suits your needs--and affordability--and get your subscription
check to us today!
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